1989 | OriginalPaper | Buchkapitel
Sample Techniques Used in Marketing Research
verfasst von : Thomas Bausch
Erschienen in: Conceptual and Numerical Analysis of Data
Verlag: Springer Berlin Heidelberg
Enthalten in: Professional Book Archive
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Green and Tull define marketing research as ”the systematic and objective search for and analysis of information relevant to the identification and solution of any problem in the field of marketing” (Green, Tull 1970). The study of markets by sample surveys is a possible instrument for the search of primary informations. The population for the sampling procedure is given as a collection of all elements defined over space and time which are relevant to the scope of a marketing problem.