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2023 | OriginalPaper | Chapter

7. Social Interaction and Digital Content Consumption

Author : Xuejing Ma

Published in: Social Influence on Digital Content Contribution and Consumption

Publisher: Springer Nature Singapore

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Abstract

In this chapter, our attention shifts to the subject of digital content consumption. This chapter explores how social interaction influences users’ content consumption behavior and examines how this effect varies based on the contributors’ level of experience. Our findings reveal a positive correlation between users’ social interaction and gift sending, particularly among contributors with high levels of content provision experience. This research underscores the significance of social influence in digital content consumption.

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previous chapter Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction

next chapter Dynamics of Digital Content Consumption and Social Norm

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Title: Social Interaction and Digital Content Consumption
Author: Xuejing Ma
Publisher: Springer Nature Singapore
Book: Social Influence on Digital Content Contribution and Consumption
Print ISBN: 978-981-9967-36-0

Electronic ISBN: 978-981-9967-37-7

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-981-99-6737-7_7