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Published in:
2015 | OriginalPaper | Chapter
Spain
Authors : Natalia Rodríguez-Salcedo, Jordi Xifra
Published in: Western European Perspectives on the Development of Public Relations: Other Voices
Publisher: Palgrave Macmillan UK
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Spain is different. So said a well-known post-World War II slogan which became popular in tourism advertising in the 196os. Indeed, the evolution of public relations (PR) in Spain has several distinctive features. As a profession, it began with the opening of the first agency dedicated to offering full PR services in November 1960, during the dictatorship of General Francisco Franco. Despite mild censorship of promotional activities and image campaigns, the profession continued to break ground until the end of Francoism in 1975, when the country became more open and its process towards democracy began.