United Kingdom

The chapter distinguishes between occupational and societal approaches to British public relations (PR) history and reviews a range of literature that explores socio-cultural, religious and political influences. Reference is made to international and national political change (conflict, colonialism, decolonization), and its effects on the communications of politicians, policy-makers and government administrators in a democratic context. Attention is paid to the diffusion of communications practices in corporate contexts, such as utilities, and increased business awareness of the importance of political lobbying. The formation of a professional body in 1948 is noted, along with some discussion of its ambition for professional status for the occupation in the face of critical opposition from journalists.