Skip to main content
Top
Published in: Education and Information Technologies 6/2020

04-06-2020

The academic turn: Social media in higher education

Author: Thirusellvan Vandeyar

Published in: Education and Information Technologies | Issue 6/2020

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Universities must transform to fulfil expectations of the knowledge society. At the same time academics are required to respond to the dynamic environment that information and communications technologies (ICT) bring to effective and efficient teaching methods. Utilizing a qualitative case study approach, this study set out to explore experiences of academics’ as they made a pedagogic turn towards using social media technology for teaching in a resource-constrained context. The Technology Acceptance Model served as the theoretical mooring of this study. Data capture included a mix of semi-structured interviews, classroom observations, document analysis and field notes. Findings are presented as three academic turns. First, a turn away from the institutions’ LMS due to contextual exigencies. Second, a pedagogical turn towards Web 2.0 technologies using social media tools to enhance their pedagogy. Third, a beliefs and attitude turn about the affordances of social media; augmenting academics’ resilience to persevere with this technology of choice. This study recommends that the use of social media networking in higher education creates a viable form of technology enhanced teaching, particularly in resource-constrained contexts. Further studies should explore academics emerging pedagogical practices in their use of social media, and students’ perceptions and engagement in social media learning communities.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Footnotes
1
Learning management systems (LMS) are online tools servicing mostly higher education institutions with various teaching-learning functionalities namely, knowledge sharing, content management, discussion boards, learners’ interaction, communication and assessment. (Cabero-Almenara et al. 2019)
 
Literature
go back to reference Akbar, M. (2016). Digital technology shaping teaching practices in higher education. Frontiers in ICT, 3(1), 1–5. Akbar, M. (2016). Digital technology shaping teaching practices in higher education. Frontiers in ICT, 3(1), 1–5.
go back to reference Albirini, A. (2006). Teachers’ attitudes towards information and communication technologies: The case of Syrian EFL teachers. Computers & Education, 47, 373–398. Albirini, A. (2006). Teachers’ attitudes towards information and communication technologies: The case of Syrian EFL teachers. Computers & Education, 47, 373–398.
go back to reference Al-Senaidi, S., Lin, L., & Poirot, J. (2009). Barriers to adopting technology for teaching and learning in Oman. Computers & Education, 53(3), 575–590. Al-Senaidi, S., Lin, L., & Poirot, J. (2009). Barriers to adopting technology for teaching and learning in Oman. Computers & Education, 53(3), 575–590.
go back to reference Amin, A., & Rajadurai, J. (2018). The conflict between social media and higher education institutions. Global Business and Management Research: An International Journal, 10(4), 1–11. Amin, A., & Rajadurai, J. (2018). The conflict between social media and higher education institutions. Global Business and Management Research: An International Journal, 10(4), 1–11.
go back to reference Argyris, C., & Schön, D. A. (1974). Theory in practice: Increasing professional effectiveness. San Francisco: Jossey-Bass. Argyris, C., & Schön, D. A. (1974). Theory in practice: Increasing professional effectiveness. San Francisco: Jossey-Bass.
go back to reference Bolat, E., & O’Sullivan, H. (2017). Radicalising the marketing of higher education: Learning from student-generated social media data. Journal of Marketing Management, 33(9-10), 742–763. Bolat, E., & O’Sullivan, H. (2017). Radicalising the marketing of higher education: Learning from student-generated social media data. Journal of Marketing Management, 33(9-10), 742–763.
go back to reference Chen, B., & Bryer, T. (2012). Investigating instructional strategies for using social media in formal and informal learning. The International Review of Research in Open and Distance Learning, 13(1), 87–104. Chen, B., & Bryer, T. (2012). Investigating instructional strategies for using social media in formal and informal learning. The International Review of Research in Open and Distance Learning, 13(1), 87–104.
go back to reference Chugh, R., & Ruhi, U. (2018). Social media in higher education: A literature review of Facebook. Education Information Technology, 23, 605–616. Chugh, R., & Ruhi, U. (2018). Social media in higher education: A literature review of Facebook. Education Information Technology, 23, 605–616.
go back to reference Coates, H., James, R., & Baldwin, G. (2005). A critical examination of the effects of learning management systems on university teaching and learning. Tertiary Education and Management, 11, 19–36. Coates, H., James, R., & Baldwin, G. (2005). A critical examination of the effects of learning management systems on university teaching and learning. Tertiary Education and Management, 11, 19–36.
go back to reference Creswell, J. W. (2012). Qualitative inquiry and research design: Choosing among five approaches. London: Sage publications. Creswell, J. W. (2012). Qualitative inquiry and research design: Choosing among five approaches. London: Sage publications.
go back to reference Cubeles, A., & Riu, D. (2018). The effective integration of ICTs in universities: The role of knowledge and academic experiences of professors. Technology, Pedagogy and Education, 27(3), 339–349. Cubeles, A., & Riu, D. (2018). The effective integration of ICTs in universities: The role of knowledge and academic experiences of professors. Technology, Pedagogy and Education, 27(3), 339–349.
go back to reference Davies, R. S. (2011). Understanding technology literacy: A framework for evaluating educational technology integration. TechTrends, 55(5), 45–52. Davies, R. S. (2011). Understanding technology literacy: A framework for evaluating educational technology integration. TechTrends, 55(5), 45–52.
go back to reference Davis, F. D. (1993). User acceptance of information technology: System characteristics, user perceptions and behavioural impacts. International Journal Man-Machine Studies, 38, 475–487. Davis, F. D. (1993). User acceptance of information technology: System characteristics, user perceptions and behavioural impacts. International Journal Man-Machine Studies, 38, 475–487.
go back to reference Deng, L., & Yuen, A. H. K. (2011). Towards a framework for educational affordances of blogs. Computers & Education, 56(2), 441–451. Deng, L., & Yuen, A. H. K. (2011). Towards a framework for educational affordances of blogs. Computers & Education, 56(2), 441–451.
go back to reference Denzin, N. K., & Lincoln, Y. S. (2011). The SAGE handbook of qualitative research. London: Sage. Denzin, N. K., & Lincoln, Y. S. (2011). The SAGE handbook of qualitative research. London: Sage.
go back to reference Dumpit, Z. D., & Fernandez, C. J. (2017). Analysis of the use of social media in higher education institutions (HEI's) using the technology acceptance model. International Journal of Educational Technology in Higher Education, 14(5), 1–16. Dumpit, Z. D., & Fernandez, C. J. (2017). Analysis of the use of social media in higher education institutions (HEI's) using the technology acceptance model. International Journal of Educational Technology in Higher Education, 14(5), 1–16.
go back to reference Duta, N., & Martinez-Rivera, O. (2015). Between theory and practice: The importance of ICT in higher education as a tool for collaborative learning. Procedia - Social and Behavioral Sciences, 180, 1466–1473. Duta, N., & Martinez-Rivera, O. (2015). Between theory and practice: The importance of ICT in higher education as a tool for collaborative learning. Procedia - Social and Behavioral Sciences, 180, 1466–1473.
go back to reference Englund, C., Olofsson, A. D., & Price, P. (2017). Teaching with technology in higher education: Understanding conceptual change and development in practice. Higher Education Research & Development, 36(1), 73–87. Englund, C., Olofsson, A. D., & Price, P. (2017). Teaching with technology in higher education: Understanding conceptual change and development in practice. Higher Education Research & Development, 36(1), 73–87.
go back to reference Friesen, N., & Lowe, S. (2012). The questionable promise of social media for education: Connective learning and the commercial imperative. Journal of Computer Assisted Learning, 28(3), 183–194. Friesen, N., & Lowe, S. (2012). The questionable promise of social media for education: Connective learning and the commercial imperative. Journal of Computer Assisted Learning, 28(3), 183–194.
go back to reference Gaffar, K., Singh, L., & Thomas, T. (2011). Are we ready for Web 2.0? Evidence from a Caribbean University. The Caribbean Teaching Scholar, 1(2). Gaffar, K., Singh, L., & Thomas, T. (2011). Are we ready for Web 2.0? Evidence from a Caribbean University. The Caribbean Teaching Scholar, 1(2).
go back to reference Garner, A., & Bonds-Raacke, J. (2013). Influence of university level direct instruction on educators’ use of technology in the classroom. Reading Improvement, 50(4), 145–157. Garner, A., & Bonds-Raacke, J. (2013). Influence of university level direct instruction on educators’ use of technology in the classroom. Reading Improvement, 50(4), 145–157.
go back to reference Guy, R. (2012). The use of social media for academic practice: A review of literature. Kentucky Journal of Higher Education Policy and Practice, 1(2), 1–21. Guy, R. (2012). The use of social media for academic practice: A review of literature. Kentucky Journal of Higher Education Policy and Practice, 1(2), 1–21.
go back to reference Harris, J., Mishra, P., & Koehler, M. (2009). Teachers’ technological pedagogical content knowledge and learning activity types: Curriculum-based technology integration reframed. Journal of Research on Technology in Education, 41(4), 393–416. Harris, J., Mishra, P., & Koehler, M. (2009). Teachers’ technological pedagogical content knowledge and learning activity types: Curriculum-based technology integration reframed. Journal of Research on Technology in Education, 41(4), 393–416.
go back to reference Hue, L. T., & Jalil, H. A. B. (2013). Attitudes towards ICT integration into curriculum and usage among university lecturers in Vietnam. International Journal of Instruction, 6(2), 53–66. Hue, L. T., & Jalil, H. A. B. (2013). Attitudes towards ICT integration into curriculum and usage among university lecturers in Vietnam. International Journal of Instruction, 6(2), 53–66.
go back to reference Johnson, L., Becker, S. A., Cummins, M., Estrada, V., Freeman, A., & Hall, C. (2016). NMC Horizon Report: 2016. Higher (Education ed.). Austin: The New Media Consortium. Johnson, L., Becker, S. A., Cummins, M., Estrada, V., Freeman, A., & Hall, C. (2016). NMC Horizon Report: 2016. Higher (Education ed.). Austin: The New Media Consortium.
go back to reference Larsson, A. O., & Kalsnes, B. (2014). ‘Of course we are on Facebook’: Use and non-use of social media among Swedish and Norwegian politicians. European Journal of Communication, 29(6), 653–667. Larsson, A. O., & Kalsnes, B. (2014). ‘Of course we are on Facebook’: Use and non-use of social media among Swedish and Norwegian politicians. European Journal of Communication, 29(6), 653–667.
go back to reference Lederer, K. (2012). Pros and cons of social media in the classroom. Campus Technology, 25(5), 1–2. Lederer, K. (2012). Pros and cons of social media in the classroom. Campus Technology, 25(5), 1–2.
go back to reference Loughran, J. (2013). Pedagogy: Making sense of the complex relationship between teaching and learning. Curriculum Inquiry, 43(1), 118–141. Loughran, J. (2013). Pedagogy: Making sense of the complex relationship between teaching and learning. Curriculum Inquiry, 43(1), 118–141.
go back to reference Maleko, M. G., Birevu, M. P., & Lubega, J. T. (2011). A social networked learning adoption model for higher education institutions in developing countries. On the Horizon, 19(4), 307–320. Maleko, M. G., Birevu, M. P., & Lubega, J. T. (2011). A social networked learning adoption model for higher education institutions in developing countries. On the Horizon, 19(4), 307–320.
go back to reference Manan, N., Alias, A., & Pandian, A. (2012). Utilizing a social networking website as an ESL pedagogical tool in blended learning environment: An exploratory study. International Journal of Social Sciences and Education, 2(1), 1–9. Manan, N., Alias, A., & Pandian, A. (2012). Utilizing a social networking website as an ESL pedagogical tool in blended learning environment: An exploratory study. International Journal of Social Sciences and Education, 2(1), 1–9.
go back to reference Manca, S. (2020). Snapping, pinning, liking or texting: Investigating social media in higher education beyond Facebook. The Internet and Higher Education, 44, 1–13. Manca, S. (2020). Snapping, pinning, liking or texting: Investigating social media in higher education beyond Facebook. The Internet and Higher Education, 44, 1–13.
go back to reference Manca, S., & Ranieri, M. (2016). Facebook and the others. Potentials and obstacles of social media for teaching in higher education. Computers & Education, 95, 216–230. Manca, S., & Ranieri, M. (2016). Facebook and the others. Potentials and obstacles of social media for teaching in higher education. Computers & Education, 95, 216–230.
go back to reference McAliney, P.J. (2013). How undergraduate students use social media technologies to support group project work. Unpublished PhD Thesis. New York University, ProQuest Dissertations Publishing, Steinhardt School of Culture, Education, and Human Development. New York University. McAliney, P.J. (2013). How undergraduate students use social media technologies to support group project work. Unpublished PhD Thesis. New York University, ProQuest Dissertations Publishing, Steinhardt School of Culture, Education, and Human Development. New York University.
go back to reference McCarthy, J. (2009). Utilising Facebook: Immersing generation-Y students into first year university. Ergo, 1(2), 39–49. McCarthy, J. (2009). Utilising Facebook: Immersing generation-Y students into first year university. Ergo, 1(2), 39–49.
go back to reference Mishra, P., & Koehler, M. J. (2007). Technological pedagogical content knowledge (TPCK): Confronting the wicked problems of teaching with technology. Technology and Teacher Education Annual, 18(4), 2214. Mishra, P., & Koehler, M. J. (2007). Technological pedagogical content knowledge (TPCK): Confronting the wicked problems of teaching with technology. Technology and Teacher Education Annual, 18(4), 2214.
go back to reference Mostert, M., & Quinn, L. (2009). Using ICTs in teaching and learning: Reflections on professional development of academic staff. International Journal of Education and Developments in Information and Communication Technology, 5(5), 72–84. Mostert, M., & Quinn, L. (2009). Using ICTs in teaching and learning: Reflections on professional development of academic staff. International Journal of Education and Developments in Information and Communication Technology, 5(5), 72–84.
go back to reference Piotrowski, C. (2015). Emerging research on social media use in education: A study of dissertations. Research in Higher Education Journal, 27, 1–12. Piotrowski, C. (2015). Emerging research on social media use in education: A study of dissertations. Research in Higher Education Journal, 27, 1–12.
go back to reference Prescott, J. (2014). Teaching style and attitudes towards Facebook as an educational tool. Active Learning in Higher Education, 15(2), 117–128.MathSciNet Prescott, J. (2014). Teaching style and attitudes towards Facebook as an educational tool. Active Learning in Higher Education, 15(2), 117–128.MathSciNet
go back to reference Protsiv, M., & Atkins, S. (2016). The experiences of lecturers in African. Asian and European universities in preparing and delivering blended health research methods courses: a qualitative study. Global Health Action, 9. Protsiv, M., & Atkins, S. (2016). The experiences of lecturers in African. Asian and European universities in preparing and delivering blended health research methods courses: a qualitative study. Global Health Action, 9.
go back to reference Ratto, M., & Boler, M. (2014). DIY citizenship: Critical making and social media. MIT Press. Ratto, M., & Boler, M. (2014). DIY citizenship: Critical making and social media. MIT Press.
go back to reference Renes, S. L., & Strange, A. T. (2011). Using technology to enhance higher education. Innovations in Higher Education, 36, 203–213. Renes, S. L., & Strange, A. T. (2011). Using technology to enhance higher education. Innovations in Higher Education, 36, 203–213.
go back to reference Revythi, A., & Tselios, N. (2019). Extension of technology acceptance model by using system usability scale to assess behavioral intention to use e-learning. Education and Information Technologies, 24, 2341–2355. Revythi, A., & Tselios, N. (2019). Extension of technology acceptance model by using system usability scale to assess behavioral intention to use e-learning. Education and Information Technologies, 24, 2341–2355.
go back to reference Saldana, J. (2012). The coding manual for qualitative researchers. Thousand Oaks: SAGE. Saldana, J. (2012). The coding manual for qualitative researchers. Thousand Oaks: SAGE.
go back to reference Saunders, G., & Klemming, F. (2016). Integrating technology into a traditional learning environment. Active Learning in Higher Education, 4(1), 74–86. Saunders, G., & Klemming, F. (2016). Integrating technology into a traditional learning environment. Active Learning in Higher Education, 4(1), 74–86.
go back to reference Shelton, C. (2013). “Virtually mandatory”: A survey of how discipline and institutional commitment shape university lecturers’ perceptions of technology. British Journal of Educational Technology, 45(4), 748–759. Shelton, C. (2013). “Virtually mandatory”: A survey of how discipline and institutional commitment shape university lecturers’ perceptions of technology. British Journal of Educational Technology, 45(4), 748–759.
go back to reference Sobaith, A. E. E., Moustafa, M. A., & Ghanforoush. (2016). To use or not to use? Social media in higher education in developing countries. Computers in Human Behavior, 58, 296–305. Sobaith, A. E. E., Moustafa, M. A., & Ghanforoush. (2016). To use or not to use? Social media in higher education in developing countries. Computers in Human Behavior, 58, 296–305.
go back to reference Stake, R. E. (2005). Case Studies. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of qualitative research (3rd ed., pp. 443–454). Sage: Thousand Oaks. Stake, R. E. (2005). Case Studies. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of qualitative research (3rd ed., pp. 443–454). Sage: Thousand Oaks.
go back to reference Stathopoulou, A., Siamagka, N., & Christodoulides, G. (2019). A multi-stakeholder view of social media as a supporting tool in higher education: An educator-student perspective. European Management Journal, 37, 421–443. Stathopoulou, A., Siamagka, N., & Christodoulides, G. (2019). A multi-stakeholder view of social media as a supporting tool in higher education: An educator-student perspective. European Management Journal, 37, 421–443.
go back to reference Tang, Y., & Hew, K. F. (2017). Is mobile instant messaging (MIM) useful in education? Examining its technological, pedagogical, and social affordances. Educational Research Review, 21, 85–104. Tang, Y., & Hew, K. F. (2017). Is mobile instant messaging (MIM) useful in education? Examining its technological, pedagogical, and social affordances. Educational Research Review, 21, 85–104.
go back to reference Tearle, P. (2004). A theoretical and instrumental framework for implementing change in ICT in education. Cambridge Journal of Education, 34(3), 331–351. Tearle, P. (2004). A theoretical and instrumental framework for implementing change in ICT in education. Cambridge Journal of Education, 34(3), 331–351.
go back to reference Tess, P. A. (2013). The role of social media in higher education classes (real and virtual) - a literature review. Computers in Human Behavior, 29, A60–A68. Tess, P. A. (2013). The role of social media in higher education classes (real and virtual) - a literature review. Computers in Human Behavior, 29, A60–A68.
go back to reference Venter, P., Jansen van Rensburg, M., & Davis, A. (2012). Drivers of learning management use in south African open and distance learning institution. Australasian Journal of Educational Technology, 28(2), 183–198. Venter, P., Jansen van Rensburg, M., & Davis, A. (2012). Drivers of learning management use in south African open and distance learning institution. Australasian Journal of Educational Technology, 28(2), 183–198.
go back to reference Walker, D.S., Lindner, J.R., Murphrey, T.P., & Dooley, K. (2016). The Quarterly Review of Distance Education, 17(2), 41–50. Information Age Publishing. Walker, D.S., Lindner, J.R., Murphrey, T.P., & Dooley, K. (2016). The Quarterly Review of Distance Education, 17(2), 41–50. Information Age Publishing.
Metadata
Title
The academic turn: Social media in higher education
Author
Thirusellvan Vandeyar
Publication date
04-06-2020
Publisher
Springer US
Published in
Education and Information Technologies / Issue 6/2020
Print ISSN: 1360-2357
Electronic ISSN: 1573-7608
DOI
https://doi.org/10.1007/s10639-020-10240-1

Other articles of this Issue 6/2020

Education and Information Technologies 6/2020 Go to the issue

Premium Partner