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Journal of the Academy of Marketing Science
Published in: Journal of the Academy of Marketing Science 2/2008

01-06-2008 | Original Empirical Research

The contribution continuum

Authors: Daniel M. Ladik, David W. Stewart

Published in: Journal of the Academy of Marketing Science | Issue 2/2008

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Excerpt

The question, “What constitutes a knowledge contribution?” has a simple and straightforward answer that is less than simple or straightforward to accomplish (David Glen Mick).
…
next article The effect of market orientation and its components on innovation consequences: a meta-analysis

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Literature
Bartels, R. (1970). Marketing theory and metatheory. Chicago: American Marketing Association.
Brinberg, D. L., & McGrath, J. (1985). Validity and the research process. Beverly Hills, CA, USA: Sage.
Davis, M. S. (1971). That’s interesting! towards a phenomenology of sociology and a sociology of phenomenology. Philosophy of the Social Sciences, 1(4), 309–314.CrossRef
Howard, J., & Sheth, J. (1969). The theory of buyer behavior. New York: John Wiley & Sons.
Levy, M., & Grewal, D. (2007). Publishing perspectives from the editors. Journal of Retailing, 83(3), 247–252.CrossRef
Metadata
Title
The contribution continuum
Authors
Daniel M. Ladik
David W. Stewart
Publication date
01-06-2008
Publisher
Springer US
Published in
Journal of the Academy of Marketing Science / Issue 2/2008
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-008-0087-z

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