Introduction
Aims and research questions
Review of research
Feminist technology studies
Research on young people’s attitudes towards technology and science, and research on key values concerning young people’s choice of STEM subjects
An empirical study of the messages conveyed in the recruitment campaign ‘The Broad Line’
Lifelong learning and cosmopolitanism
Governmentality—a theoretical perspective on subject-creation
The design of the campaign
Method
Results
Expertise and tradition
Making the future better for humanity
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Facilitating better life conditions by improving medicine and health care.
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Facilitating sustainability and durability.
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Facilitating improvements in people’s everyday lives.
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Facilitating better life conditions in developing countries.