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Marketing Letters
Published in: Marketing Letters 4/2001

01-11-2001

The Impact of Article Method Type and Subject Area on Article Citations and Reference Diversity in JM, JMR, and JCR

Authors: Lance A. Bettencourt, Mark B. Houston

Published in: Marketing Letters | Issue 4/2001

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Metadata
Title
The Impact of Article Method Type and Subject Area on Article Citations and Reference Diversity in JM, JMR, and JCR
Authors
Lance A. Bettencourt
Mark B. Houston
Publication date
01-11-2001
Publisher
Kluwer Academic Publishers
Published in
Marketing Letters / Issue 4/2001
Print ISSN: 0923-0645
Electronic ISSN: 1573-059X
DOI
https://doi.org/10.1023/A:1012272305777

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