Issue 4/2001
Content (6 Articles)
Measuring a Brand's Tendency to be Included in High Value Baskets
Yung-Hsin Chien, Edward I. George, Leigh McAlister
The Impact of Article Method Type and Subject Area on Article Citations and Reference Diversity in JM, JMR, and JCR
Lance A. Bettencourt, Mark B. Houston
The Informational Role of Manufacturer Returns Policies: How They Can Help in Learning the Demand
Miklos Sarvary, V. Padmanabhan