Marketing Letters

• Open Access

Sports fandom in the metaverse: marketing implications and research agenda

Raeesah Chohan, Ellen Schmidt-Devlin

Love is blind: the ironic effect of fans’ experience on taste perception

Jennifer L. Stoner, Maria A. Rodas

On enjoying watching movies in a theatre versus at home: a comparative analysis

Jason Yiu-chung Ho, Jehoshua Eliashberg, Charles B. Weinberg, Berend Wierenga

Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases

Matthew J. Hall

• Open Access

Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?

Georgios Filippou, Athanasios G. Georgiadis, Ashish Kumar Jha

• Open Access

Market expansion and the scope of mass customization

Peter-J. Jost

• Open Access

Where is the brand growth potential? An examination of buyer groups

Giang Tue Trinh, John Dawes, Byron Sharp

The overlapping effect: impact of product display on price–quality judgments

Lu Monroe Meng, Tianhui Fu, Shen Duan, Yijie Wang, Yushi Jiang

You ain’t foolin’ me! Imposter judgments in luxury status signaling

Jared Wong, Glen Brodowsky, Foo Nin Ho

The role of product acquisition mode in self- and social-signals of status

Yang (Jenny) Guo, Cait Lamberton, Kelly Goldsmith

• Open Access
• REPLICATION CORNER

A Conceptual replication of the differential price framing effect in the field

Sören Köcher, Markus Husemann-Kopetzky, Marie Schirmbeck, Melina Hess, Fabian Gmeindl, Samuel Hess