Ausgabe 1/2024
Inhalt (11 Artikel)
Open Access
Sports fandom in the metaverse: marketing implications and research agenda
Raeesah Chohan, Ellen Schmidt-Devlin
Love is blind: the ironic effect of fans’ experience on taste perception
Jennifer L. Stoner, Maria A. Rodas
On enjoying watching movies in a theatre versus at home: a comparative analysis
Jason Yiu-chung Ho, Jehoshua Eliashberg, Charles B. Weinberg, Berend Wierenga
Open Access
Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?
Georgios Filippou, Athanasios G. Georgiadis, Ashish Kumar Jha
Open Access
Where is the brand growth potential? An examination of buyer groups
Giang Tue Trinh, John Dawes, Byron Sharp
The overlapping effect: impact of product display on price–quality judgments
Lu Monroe Meng, Tianhui Fu, Shen Duan, Yijie Wang, Yushi Jiang
You ain’t foolin’ me! Imposter judgments in luxury status signaling
Jared Wong, Glen Brodowsky, Foo Nin Ho
The role of product acquisition mode in self- and social-signals of status
Yang (Jenny) Guo, Cait Lamberton, Kelly Goldsmith
Open Access
REPLICATION CORNER
A Conceptual replication of the differential price framing effect in the field
Sören Köcher, Markus Husemann-Kopetzky, Marie Schirmbeck, Melina Hess, Fabian Gmeindl, Samuel Hess