Ausgabe 2/2023
Inhalt (12 Artikel)
Open Access
Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us
Vikas Mittal, Kyuhong Han, Carly Frennea, Markus Blut, Muzeeb Shaik, Narendra Bosukonda, Shrihari Sridhar
Open Access
National customer orientation: an empirical test across 112 countries
Ofer Mintz, Imran S. Currim, Rohit Deshpandé
Strategic use of just-below numbers in packaged-foods calorie information
Robert M. Schindler, Mathew S. Isaac, Rebecca Jen-Hui Wang
The role of presentation order in consumer choice: the abrupt disparity effect
Kivilcim Dogerlioglu-Demir, Cenk Koçaş, Nilsah Cavdar Aksoy
Open Access
An investigation of the impact of Black male and female actors on US movies’ box-office across countries
Verdiana Giannetti, Jieke Chen
Open Access
Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films
Johann Valentowitsch
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda
Rami Alkhudary, Bertrand Belvaux, Nathalie Guibert
Open Access
Idea Corner
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers
Andrija Javor, Monika Koller, Nick Lee, Hans Breiter
Open Access
REPLICATION CORNER
How expressing one’s likes and dislikes affects enjoyment: a replication
Julia Sophia Wittich, Jan R. Landwehr, Daniel Wentzel