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Marketing Letters

Ausgabe 2/2023

Inhalt (12 Artikel)

Open Access

Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us

Vikas Mittal, Kyuhong Han, Carly Frennea, Markus Blut, Muzeeb Shaik, Narendra Bosukonda, Shrihari Sridhar

Open Access

National customer orientation: an empirical test across 112 countries

Ofer Mintz, Imran S. Currim, Rohit Deshpandé

An empirical examination of consumer co-creation process

Kyungwon Lee, Can Uslay, Sengun Yeniyurt

Strategic use of just-below numbers in packaged-foods calorie information

Robert M. Schindler, Mathew S. Isaac, Rebecca Jen-Hui Wang

The role of presentation order in consumer choice: the abrupt disparity effect

Kivilcim Dogerlioglu-Demir, Cenk Koçaş, Nilsah Cavdar Aksoy

Open Access Idea Corner

Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers

Andrija Javor, Monika Koller, Nick Lee, Hans Breiter


How expressing one’s likes and dislikes affects enjoyment: a replication

Julia Sophia Wittich, Jan R. Landwehr, Daniel Wentzel