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Marketing Letters

Ausgabe 4/2022

Inhalt (12 Artikel)

How internal reference prices determine when a price’s location will influence consumer judgments

Katina Kulow, Keith S. Coulter, Michael J. Barone, Xingbo (Bo) Li

Open Access

Narrative information on secondhand products in e-commerce

Jian Xu, Zhe Li, Xuequn Wang, Chunyu Xia

Open Access

Counterfeit patronage: human values, counterfeit experience and construal level

Xuemei Bian, Yanisa Tantiprapart, George Chryssochoidis, Kai-Yu Wang

Open Access Replication Corner

The power of nostalgia: Age and preference for popular music

Callum Davies, Bill Page, Carl Driesener, Zac Anesbury, Song Yang, Johan Bruwer

Idea Corner

DPS 2.0: on the road to a cashless society

Nwamaka A. Anaza, Delancy H. S. Bennett, Yana Andonova, Emeka Anaza

Open Access Idea Corner

Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing

Reto Hofstetter, Emanuel de Bellis, Leif Brandes, Melanie Clegg, Cait Lamberton, David Reibstein, Felicia Rohlfsen, Bernd Schmitt, John Z. Zhang