Ausgabe 1/2023
Inhalt (12 Artikel)
Reaching for rigor and relevance: better marketing research for a better world
Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie K. John, Aparna A. Labroo, Peggy J. Liu, John G. Lynch Jr., Nina Mazar, Nicole L. Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, Katherine White
A lure or a turn-off: social media reactions to business model innovation announcements
Melanie Bowen, Xiaohan Hannah Wen, Shinhye Kim
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood
Johannes D. Hattula, Walter Herzog, Ravi Dhar
Money for Nothing: The Impact of Compensation on Customers’ Bad-Mouthing in Service Recovery Encounters
Jasenko Arsenovic, Bo Edvardsson, Tobias Otterbring, Bård Tronvoll
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?
Dikla Perez, Gal Oestreicher-Singer, Lior Zalmanson, Matthew Matan Rubin
Advertising creativity and its effects: a meta-analysis of the moderating role of modality
William K. Darley, Jeen-Su Lim
The creative touch: the influence of haptics on creativity
Claire Heeryung Kim, Kelly B. Herd, H. Shanker Krishnan
Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values
Haoyu Liu, Lifeng Yang, Duane T. Wegener
“Dark patterns” in online services: a motivating study and agenda for future research
Julian Runge, Daniel Wentzel, Ji Young Huh, Allison Chaney
Ad expenditures and perceived quality: a replication and extension
Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, Alireza Golmohammadi