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01-06-2012 | Empirical Article

The relationship between strategic type and new service development competence: a study of Chinese knowledge intensive business services

Author: Shunzhong Liu

Published in: Service Business | Issue 2/2012

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Abstract

Using the strategic orientation concept of Miles and Snow, the present study aims to test if differences in levels of new service development (NSD) competence exist between prospectors, analyzers, defenders, and reactors. Results from 192 Chinese knowledge intensive business service firms indicate that NSD competence varies in the relation to the firm’s strategic orientation. Prospectors and defenders have higher NSD competence than analyzers. Reactors have lower new service development competence than prospectors, defenders, and analyzers.

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Title: The relationship between strategic type and new service development competence: a study of Chinese knowledge intensive business services
Author: Shunzhong Liu
Publication date: 01-06-2012
Publisher: Springer-Verlag
Published in: Service Business / Issue 2/2012
Print ISSN: 1862-8516
Electronic ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-011-0122-x

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