Issue 2/2012
Content (6 Articles)
Empirical Article
Impact of service personal values on service value and customer loyalty: a cross-service industry study
Le Nguyen Hau, Pham Ngoc Thuy
Empirical Article
The impact of scale effects on the prevailing internet-based banking model in the US
Alexandre Momparler, Francisco J. Climent, Jose M. Ballester
Empirical article
A construction of consumer cognitive structures and their implications in furniture shopping decisions: a means-end chain approach
Hsin-Hui Lin, Joan Chang
Empirical Article
Are success and survival factors the same for social and business ventures?
Virginia Simón-Moya, Lorenzo Revuelto-Taboada, Domingo Ribeiro-Soriano
Case Study
A framework for the selection of Six Sigma projects in services: case studies of banking and health care services in Taiwan
Ying-Jiun Hsieh, Lan-Ying Huang, Chi-Tai Wang