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International Review on Public and Nonprofit Marketing
Published in: International Review on Public and Nonprofit Marketing 1/2018

03-12-2017 | Original Article

Toward improving the quality of empirical public and nonprofit research: advocating for a pluralist methodological approach

Author: Edouard Novatorov

Published in: International Review on Public and Nonprofit Marketing | Issue 1/2018

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Abstract

The paper advocates pluralist methodological paradigm approach for improving the quality of empirical and theoretical public and nonprofit research. Many researchers rely on logico-positivist/empiricist research paradigm as leading orientation to improve the quality of their work, clarify the theoretical contributions of their work, and reduce the probability of having their journal submissions rejected. The main thesis of this paper is that pluralist methodological approach will benefit the quality of empirical and theoretical public and nonprofit research. Alternative conceptualizations of public and nonprofit marketing are suggested.
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Metadata
Title
Toward improving the quality of empirical public and nonprofit research: advocating for a pluralist methodological approach
Author
Edouard Novatorov
Publication date
03-12-2017
Publisher
Springer Berlin Heidelberg
Published in
International Review on Public and Nonprofit Marketing / Issue 1/2018
Print ISSN: 1865-1984
Electronic ISSN: 1865-1992
DOI
https://doi.org/10.1007/s12208-017-0191-1

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