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Review of Theoretical Models and Limitations of Social Commerce Adoption Literature Read chapter Read first chapter

2019 | OriginalPaper | Chapter

Use of Social Media by b2b Companies: Systematic Literature Review and Suggestions for Future Research

Authors : Yogesh K. Dwivedi, Elvira Ismagilova, Nripendra P. Rana, Vishanth Weerakkody

Published in: Digital Transformation for a Sustainable Society in the 21st Century

Publisher: Springer International Publishing

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Abstract

Social media plays an important role in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by b2b companies. The current study focuses on a number of aspects of social media such as: the effect of social media; social media tools; social media use; adoption of social media use and its barriers; social media strategies; and measuring the effectiveness of the use of social media. This research provides a valuable synthesis of the relevant literature on social media in the b2b context by analysing and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both academics and practitioners.

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previous chapter D2C-SM: Designing a Distributed-to-Centralized Software Management Architecture for Smart Cities
next chapter Social Media Reporting and Firm Value
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Metadata
Title
Use of Social Media by b2b Companies: Systematic Literature Review and Suggestions for Future Research
Authors
Yogesh K. Dwivedi
Elvira Ismagilova
Nripendra P. Rana
Vishanth Weerakkody
Copyright Year
2019
Book
Digital Transformation for a Sustainable Society in the 21st Century

Print ISBN: 978-3-030-29373-4

Electronic ISBN: 978-3-030-29374-1

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-29374-1_28

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