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Published in:
Was ist Behavioral Economics? Read chapter Read first chapter

2014 | OriginalPaper | Chapter

5. Weitere Forschungsfelder

Author : Hanno Beck

Published in: Behavioral Economics

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Die Hypothese, dass Menschen eigensüchtig handeln, ist bei Ökonomen vermutlich vor allem deswegen so beliebt, weil sie präzise Vorhersagen ermöglicht:Wer als Ökonom eine Situation analysiert, fragt nach den Anreizen, denen die betroffenen Personen in dieser Situation ausgesetzt sind – und leitet aus den Anreizen die Handlungen der Beteiligten und deren Folgen ab. Allerdings gibt es viele Phänomene und Beobachtungen, die dieser Idee – zumindest auf den ersten Blick – widersprechen. Diese Phänomene werden in diesem Kapitel vorgestellt und kritisch diskutiert; alternative Modellierungsansätze werden vorgestellt. Weiterhin werden in diesem Kapitel die Ideen der Glücksforschung, der Neuroeconomics und der Emotionsforschung vorgestellt und kritisch diskutiert.

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Metadata
Title
Weitere Forschungsfelder
Author
Hanno Beck
Copyright Year
2014
Book
Behavioral Economics

Print ISBN: 978-3-658-03366-8

Electronic ISBN: 978-3-658-03367-5

Copyright Year: 2014

DOI
https://doi.org/10.1007/978-3-658-03367-5_5