Proceedings of the 6th International Conference on Economic Management and Green Development

The Covid-19 pandemic has changed people’s lives in the past years. People have changed their habits to adapt to the world after the pandemic. The inflation rate is a critical index that represents the level of life quality of people. Global incidents always play an important role in changing the inflation rate. The Covid-19 pandemic is one of the most influential incidents in people’s daily life in the past decades. This paper mainly researches and discusses the reasons for the increasing inflation rate in the United States in the context of the Covid-19 pandemic. Still, this paper tends to pay more attention to how these factors affect the living expense of people but also how a country’s economy goes during the pandemic. Moreover, this paper also considers the literature, which focuses on the economic policy set to relieve the inflation. As important resources to get a more accurate and comprehensive conclusion proposes several feasible solutions on the analysis of the after-pandemic economic policy to alleviate the detrimental inflation in the United States.

The main reason why Chinese beauty brands have become so popular in recent years is due to e-commerce, such as live streaming, Kol promotion, and online shopping. It is well-known that e-commerce is of great help to Chinese beauty brands. The rise of internet celebrities and social media has given Chinese beauty brands a broad reach. So in recent years, China’s beauty products sales have qualitative changed. In contrast to the previous decade, Chinese beauty brands have made significant progress. This can not be separated from e-commerce can not be separated from the improvement of quality. This paper mainly introduces the marketing strategy of well-known beauty brands in China. Their primary way of marketing or e-commerce. The current strong competitiveness of each brand has a different way of marketing. Each brand has its unique advantages, as well as product innovation.

China’s renewable energy power generation prospects are broad. Therefore, this paper proposes a new energy system that adapts to social development. The system can effectively control energy consumption and further improve energy utilization efficiency. To a certain extent, it can cope with challenges such as surge in energy demand, environmental pollution, and climate change. The use of this system has a certain mitigation effect on coastal areas where electricity is deficient. Not only is it beneficial to the local area economically, but it can also reduce damage to the environment while ensuring power stability. This study proposes a wind-marine current-biogas integrated energy system by summarizing the existing single-energy generation models and some other types of integrated energy systems. At the same time, according to the references, the economic benefits of this system are analyzed. The addition of biogas power generation reduces the instability of marine current power generation and wind power generation to the system. The results show that, in actual production and life, a reasonable allocation of the proportions of the three energy sources can maximize the power generation efficiency of the integrated energy system within a certain cost range.

Puma is one of the well-known sportswear brands. It’s reasonable and rigorous in product design, as well as long-term clear objectives in market segmentation and distribution channel management. However, in the 1980s and 1990s, Puma was far behind Nike, Reebok, Adidas, and other clothing giants in marketing and sales. The research analyzed the strengths and weaknesses of the Puma brand from the inside, based on SWOT. From the external analysis, the existing threats, competitive situations, and development opportunities in the market are all analyzed. Based on the perspective of 4Ps Marketing Theory, this study analyzed the market for Puma products and studies the strategies for products, pricing, placement, and promotion. Puma’s main market is Asia. Further this paper made a discussion based on the SWOT analysis and give some suggestions on further marketing strategies. The implication as well as contribution were discussed later and limitation and future study were also included.

Since the beginning of 2020, COVID-19 has severely impacted human life to the extent of the whole world. This paper aims to find out the time-varying impact of COVID-19 on the telecom industry. The daily patient increased in China and oversea is used to reflect the extent of COVID-19. The data of Shenwan index from Feb. 3rd, 2020 to June 17th, 2022 is analyzed through the VAR model and the ARMA-GARCH model to find the impact. According to the result, it is shown that the effect of COVID-19 conducts from oversea to domestic. Although the impact is waning, it will still last for several years. Such impact will bring risks as well as chances. During these years, the telecom industry is on the upswing of development, having great potential. Governments are suggested to catch the chance to accelerate the digital transformation, while investors are suggested to seize investment opportunities.

In today’s society, more and more companies are focusing on how to maximize the benefits of their company using compensation concepts. This paper examines the importance of compensation by analyzing Akamai Technologies’ executive compensation changes from 2015 to 2021 and comparing Akamai to Meta and draws three important conclusions. First, pay for performance as part of the compensation plan addresses agency issues and motivates employees to work hard, while the presence of base pay provides an incentive for employees to be reluctant to work. In addition, the company's compensation philosophy protects the interests of both employees and the company. It aligns the interests of shareholders and employees, attracts competent people, maintains fairness in the workplace, and regulates the behavior of employees. Finally, the paper discusses that compensation in ways other than money is also an important factor of attracting talent. It is more stimulating for employees to be rewarded according to the benefits each individual needs than to be rewarded with money only.

Russia is a European leading exporter of commodities like nickel, wheat, and so forth, and its export volume ranked 7th in Europe in 2020. We use principal component analysis within the range of time from April 1st, 2021 to April 27th, 2022, to do a comparison of the price changes during this time period. The Russo-Ukrainian war and sanction led to huge turmoils in those commodity markets. Commodities like nickel, aluminum, corn, soybean, wheat, gold, silver, oil, LNG, and silver are obviously affected by the Russo-Ukrainian war and sanction. The EURO STOXX 50 and the ruble to U.S. dollar exchange rate are also influenced by the incident and its following sanction. The impact can be observed by their price changes, which will be discussed in this article. As commodities are geopolitically vulnerable, the finding of this paper can be used by investors as an alternative reference to analyze the price changes caused by war and sanction and make investment strategies wiser.

At present, new energy vehicles mainly use lithium cobalt acid batteries, Li-iron phosphate batteries, nickel-metal hydride batteries, and ternary batteries as power reserves. These types of cells will cause a certain degree of irreversible environmental impact (mainly from the anode, cathode, and electrolyte of the battery) without treatment. The production and treatment of batteries is still the main problem faced by the current new energy vehicle industry. This paper summarizes the main treatment methods for the waste batteries of new energy vehicles. This paper, through the example of the new energy vehicle battery and untreated battery environmental hazards, put forward the corresponding solutions. New energy vehicle batteries include Li cobalt acid battery, Li-iron phosphate battery, nickel-metal hydride battery, and three lithium batteries. Untreated waste batteries will have a serious impact on the environment. Large amounts of cobalt can seep into the land, causing serious effects and even death to plant growth and development, which can lead to a significant reduction in land yield. And cobalt-contaminated plants can cause a variety of diseases when eaten by humans. The production of batteries will produce a large number of greenhouse gases. At present, the commonly used waste battery treatment methods are echelon utilization, disassembly, recycling, and reuse. In the future, batteries will develop toward the concept of perfect batteries proposed by Buchmann in 2001, and the treatment of waste batteries will be improved. Social demand for new energy vehicles will continue to increase, and attention to battery processing and production will largely reduce the damage to the environment.

The outbreak of the Novel Coronavirus has led to a surge in need of face masks, which endangers the safety of Marine life. This article discusses how masks pollute the marine environment, and what the consequences of Microplastic pollution disrupt the ecological balance of marine life. It also provides constructive advice on the recycling and reuse of masks. After exploring the composition and filtering mechanism of masks, it can be found that the core structure of different types of masks contains a large amount of polypropylene to form the non-woven part of the main body. Masks are damaged in water due to weathering and erosion, releasing a large number of microplastics, which can have a huge negative impact on marine ecology. These include lethality to marine organisms, inhibiting population growth and development, and even altering the genetics of organisms. At the same time, due to the food chain, microplastics absorbed by marine organisms can accumulate in humans, leading to more serious consequences. In order to reduce the microplastic pollution caused by masks, this paper puts forward several suggestions for the recycling and reuse of masks, which are related to building materials, electricity, instrumental supplies, collection box, and gas-phase Advanced Oxidation Process (gAOP). This paper hopes to find better methods to balance Personal protective equipment (PPE) and marine environmental pollution in years to come and hopes to reduce the disadvantages of microplastics on marine ecology.

Electric vehicles are promoted by many countries as alternative products of gasoline vehicles in recent years since they are widely regarded as low-emission green vehicles by the society. However, after a series of investigation and research, it is found that the carbon emissions of electric vehicles in the whole process are not as small as what the public think, carbon emissions of electric vehicles depend on a variety of factors like the manufacturing regions, energy source, etc. By analyzing the sources of carbon emissions during the production and use of various types of vehicles, combined with relevant research data, this paper compares the carbon emission levels of gasoline vehicles and electric vehicles at various stages as well as the emissions in different countries and regions. Through comparative analysis authors draw relevant conclusions on greenhouse gas emissions level of the two types of vehicles. Overall, electric vehicles do have lower emissions than gasoline vehicles in life-cycle process. Electric vehicles that are used in developed regions have lower carbon emissions than those used in developing regions. Another conclusion is that the carbon emissions are lower in places with cleaner electricity sources, this article has compared the carbon emissions of electric vehicles in different states of the United States, the discussion shows that states with a higher proportion of renewable energy have lower carbon emissions in general.

At present, marine pollution has gradually become a big issue of environmental pollution, in addition to the pollution caused by plastic waste, marine oil spills are also a very serious source of pollution. Oil spill can not only cause large-scale pollution of ocean, but also continue to affect for a long time. This article mainly analyzes the composition of oil and discuss the influence of oil spill impacts on fish, seabirds and humans. Proposes four relatively common oil spill treatment plans, including booms, skimmers, burning and using dispersant, and summarizes the policies issued by the government for the oil spill in 1973. For petroleum, the main component is hydrocarbon organic. In addition to the influence of volatile substances, the leakage of aromatic hydrocarbon (PHAs) into the seawater will cause lesions in the eyes and reproductive systems of fish and soft vertebrates. In addition, the components left on the surface of seawater will also lead to birds who live in the polluted or surrounding area get persecution and result in heavy feathers or accidental ingestion of oil during feather trimming and death. Secondly, the pollution of seawater will also cause some oil components to remain in the body of marine organisms and through the food chain the accumulated toxic components will affect humans. In addition, the contamination of seafood can also have an economic impact on the people who live by the sea and feed on the sea. Although relative institutions have made correlated policies to prevent and solve the oil spill, oil spills are still happening and bring influence on environment. Therefore, it is significant to analyze oil spills effects and increase people awareness of ocean protection.

Based on the empirical evidence in narrative communication, this article argues that the journalists arrange the sequences of events in feature writings production to meet the audience's need for story coherence. Taken as a miniature of exemplary journalistic practice in feature writings, the 2021 Pulitzer Prize-Winning Articles in Feature Writing was examined, in order to answer how narrative communication theory operates. This paper applies Labov and Waletzky’s narrative model and Bell’s improved one, which is suitable for the analysis of news texts, and identifies the coherent expression in samples was manifest in temporal, causal, motivational, and affective orders. The entire narrative structure and the narrative cycle structure were presented within a temporal framework, and emotional content was structured within the communicative framework (Duncan 13:589–603, 2012). Interpretations are provided by interrupting the narrative to ensure rigorous logic, while the supporting evidence is avoided to increase the audience’s immersion. This paper adds narrative paradigm theory on the basis of qualitatively and quantitatively research by other scholars and also advances the general understanding of narrative structures.

Green products emerge and gradually take over a larger market share as consumer environmental awareness raises over time. Businesses attempt to reframe their products to become more environmentally friendly to meet customer demands. This paper examines three possible societal factors—collectivism and perceived peer pressure, and environmental concerns—that impact green purchase behaviors on college students in China and the United States. Although environmental issues are globalized, rather than regional, green purchase attitudes, intentions, and behaviors vary across cultures. Therefore, based on 91 college students in China and 48 in the United States, this study modifies a model of green purchase behavior with regression analysis from survey results. The results illustrate an overall positive correlation between collectivism, environmental concerns, and green purchase behavior. Although the correlation between environmental concern and green purchase behavior is similar in both countries, there is a stronger positive correlation between collectivism and green acquisition in the United States. However, perceived peer pressure makes little influence on green purchasing in both areas. Based on the predictions and hypothesis, this paper also discusses a few theoretical implications of the findings and can be applied to illustrate a future trend of green purchase.

“Global warming” is referred to as the long-term climate change in response to human activities, including the increased release of Carbon Dioxide, which leads to global average temperature increase. On the other hand, deep-sea gigantism is used to describe species with relatively large sizes compared to species related to them but instead reside in a mid-latitude ocean, shallow water, or on land. The explanation for the unique phenomenon includes Lower temperature, food scarcity, reduced predation pressure, and increased dissolved Oxygen. This paper examines deep-sea gigantism on crustaceans and how current existing deep-sea gigantism crustaceans would respond to an increased temperature by reviewing research upon Paleocene-Eocene thermal maximum and deep-sea gigantism crustaceans. To conclude the results in brief, from data presented by Paleocene-Eocene thermal maximum 56 million years ago, the current trend in Greenhouse gas emission would result in increased global Ocean temperature and dissolved Ocean Oxygen levels, contributing to the prediction of decreasing characteristics of deep-sea gigantism in marine crustaceans.

Under the background of the current “Internet plus” vigorous development, sharing economy may participate in the readjustment and configuration of part of the industrial structure. How to effectively manage innovation and value reconstruction for new platform enterprises applying the new economic model of “collaborative sharing” has also become an important issue that we focus on. This paper selects Didi Company with sharing economy connotation and human resource management characteristics as the starting point of the study. Literature research method, qualitative and quantitative analysis method and empirical analysis method are used to study the human resource management risks of Didi. Starting from the complexity and platform characteristics of human resource management in the sharing economy, relevant suggestions are put forward for potential risks. As an innovative combination of sharing economy and mobile travel, Didi’s human resource management is expected to provide a new development direction for platform enterprises to innovate human resource management mode.

In recent years, attention has been paid to the study of emergency supply chain under crisis events. This paper takes Wuhan’s lockdown in 2020 due to COVID-19 as an example, takes journals, news reports and relevant policy documents as the main data sources, and uses grounded theory to study the activation and restructuring process of emergency supply chain. The study found that the original supply chain started to operate spontaneously after being stimulated by external events, including three elements: materials, sources and storage. However, the initial activated supply system could not meet the emergency demand and further reconstruction was required. The reconstruction process is led by conscious force, which mainly lies in node strengthening, chain strengthening and network shape remodeling. Meanwhile, it uses smart technology to construct intelligent emergency supply system. Finally, the paper discusses the theoretical value and practical significance of this research, and discusses the direction and form of future research.

The This paper aims to analyze celebrity marketing and highlight the advantages and disadvantages of product and service endorsements by famous individuals. Companies realized the value of hiring famous individuals in different sectors, including entertainment, sports, and politics, to promote their products and services. Companies hire celebrities to mention or use their products and services to create awareness and increase sales since their fans are compelled to try what their favorite celebrities are using. Consequently, celebrity endorsements generate positive press, create awareness around a product or service and influence consumer purchases. Nonetheless, companies risk losing much money, especially when a celebrity is involved in negative press. In some cases, fans might focus more on a celebrity rather than the products and services they are meant to advertise, leading to the loss of millions in advertisement capital.

In recent years, the development of the Internet has promoted the continuous expansion of the art toy industry. The blind box, as a branch of the art toy industry, becomes more and more popular. Living in a fast-paced society with high pressure, an increasing number of people choose to purchase blind boxes to relieve pressure and escape from reality. Based on the research data and SWOT model, this paper analyzes China’s blind box economy from the success of POP MART. After the research, it is found that POP MART’s success is contributed by its correct marketing strategy such as abundant IPs, accurate targeting, various marketing channels, and consumer psychology like the gambler effect, hunger marketing, conformity and comparison psychology. The company still has internal and external problems to consider: single product portfolio, lack of IP content, the possibility of losing consumers and increasing competitors. According to existing problems, POP MART needs to enrich product categories, add stories for IPs, increase the rate of repeated consumption and create distinctive products.

This research displays how investors should analyze and compare stocks using different investing strategies. Previous studies explained the theory behind some of the most popular investing strategies, such as value investing, growth investing, index investing, and momentum investing. Some key information that the studies mention include the P/E ratio, the P/B ratio, the PEG ratio, et cetera. This research uses the analysis of three sample stocks to create a more simple picture for investors on how to pick, evaluate, compare, and rank stocks. The results of the research show that UnitedHealth Group Incorporated has the least risk and is more profitable compared with Bank of America Corporation and JPMorgan Chase and Co. Value investors would be interested in Bank of America and JPMorgan Chase, while momentum investors would consider UnitedHealth Group. Moreover, growth investors and index investors might consider all the stocks, and so on. The research recommends to investors that stocks should only be compared if they come from the same sector, and stocks can be ranked differently based on different aspects.

Different countries have distinct social media platforms to conduct marketing strategies. In the United States, there are mainly 4 ways of social media advertising: Facebook, Instagram, Twitter, and LinkedIn, to meet customers’ demands in various fields. On the other hand, in China, Little Red Book (Xiaohongshu), TikTok (Douyin), WeChat, and Zhihu have served as leading advertising roles recently. Overall, both countries’ social media marketing approaches are similar but with little difference. In general, firms use social media to perform business actions because they can increase brand awareness, grow revenue, and increase mentions in the press. Targeting the right audiences share personalized advertisements at the right time. Companies have the chance to develop further in the future.

COVID-19 has had some impact on all aspects of life and has had a big impact on the world economy, and the stock market is usually the first to react. This article looks at the movements of the top ten weightings of the Nasdaq 100 in recent years in the light of COVID-19, and constructs a portfolio based on these. A comparison of returns and risks between these ten stocks was also conducted. There will also be a forecast of future returns for these ten stocks using SPSS. This work aims at how to get better returns in the stock market.

With the development of the society, digital technology typified by big data dominates the development of this era. Digital transformation is the only way for enterprises to improve their competitiveness and develop in today’s era. From the perspective of the enterprise supply chain, this paper analyzes the digital transformation of the supply chain to visualization as well as sustainability. Through literature review and case analysis, it aims to study how enterprises carry out the digital transformation of supply chains, and the relationship and impact of digital transformation and visualization of enterprise supply chains, and its impact on sustainability. The paper found that digital technology (especially big data) is the factor driving the digital transformation of enterprise supply chain, which in turn leads to the visualization of the supply chain, although there are still challenges behind the visualization. Regarding their impact on sustainability, this paper argues that the impact is positive, but remains controversial on social sustainability.

The COVID-19 outbreak has seen a dramatic rise in the number of patients and an extreme shortage of medical supplies and specialized human resources. On this background, CDC staff, as the main force in the fight against COVID-19, are prone to physical and mental health problems, but the quality of their work is directly related to the efficiency of the fight against COVID-19. Therefore, while paying attention to the epidemic, we should also pay attention to the impact of the health status of CDC staff on job performance. By analyzing the working conditions and health status of CDC staff, this study constructed a relationship model between the physical and mental health of CDC staff and their work performance, and explored the impact of their occupational emotional exhaustion on the quality of their work, to find ways to maintain a good state of their physical and mental health and to plan the anti-epidemic work scientifically and rationally. This study aims to minimize the health risks of CDC staff involved in fighting COVID-19 and maximize the efficiency of epidemic treatment, and provide a reference for dealing with similar public health emergencies.

With the rapid development of technology, the modern consumer has many different means of consumption, and electronic consumption is one of the most popular in this era. Amazon.com, one of the largest e-commerce companies in the world today, has always operated in an unstable business environment. Various factors affect Amazon’s operations, including but not limited to changes in consumer demand and fierce competition in the e-commerce market. Amazon has always wanted to maintain its leading position in the e-commerce business. In these efforts, it has had to deal with rival companies such as Wal-Mart. This paper analyses the strengths that Amazon holds in the e-commerce arena based on the SWOT model and Porter’s Five Forces model and makes a list of its company’s weaknesses, identified threats, unavoidable risks, etc. Finally, the analysis made by the two models gives certain conclusions and recommendations.

In the global context of carbon neutrality, the development of traditional energy enterprises has brought unprecedented challenges. Facing the historical changes in the development of traditional energy, how should traditional energy enterprises develop? To answer the above questions, this paper analyzes the advantages and disadvantages faced by the traditional energy industry and the advantages and disadvantages faced by the new energy industry. On this basis, the paper puts forward the analysis of the transformation of the traditional energy industry.

Queuing is a phenomenon often encountered in daily life. In a service system, long queue time and low service efficiency will lead to a decrease in customer satisfaction. Many barbershops also face serious queuing problems that affect their customer satisfaction and competitiveness. This paper aimed to analyze the queuing problem of barbershops based on Queuing Theory. Taking Barbershop A as an example, this paper established a model based on Queuing Theory to analyze its queuing problem and aims to propose an optimization strategy for its service system and reduce customer waiting time. A sample of 1344 (8 × 12 × 14) arrivals in a period of 14 days were selected in barbershop A with eight barbers was selected to determine the arrival rate and service rate. Then, based on the data, the queuing system was modeled and tested with a new working schedule after adding one assistant to explore the efficacy of the proposed solution. As a result, the average waiting time for a customer in queues and the average number of customers in queues could be reduced by adding one assistant, who is responsible for messaging, cleaning, and checking out, using queuing theory. In addition, the profits per day also increased. Through the analysis of the barber shop queuing problem, this paper can provide a certain solution to the queuing problem of similar service systems.

Cross-border co-branding is one of the very popular marketing methods nowadays, consumer is benefitting a lot from that. Moreover, the co-branded products of Dior and Air Jordan have gained a very big buzz worldwide in 2020. This article was mainly based on the cross-border co-branding case of Air Jordan and Air Jordan to explore how consumers’ purchasing behavior is influenced. This paper uses the theory of planned behavior to investigate how various influencing factors affect consumers’ buying behavior. Later the research made a qualitative analysis by SWOT analysis on Dior with various influencing factors as variables. The conclusion of this study was that various influencing factors act externally and internally, respectively, to influence consumers’ purchasing behavior by affecting their attitudes and subjective norms. Therefore, in the next cross-border co-branding marketing, brands should pay more attention to consumers’ real needs in order to influence consumers and promote their purchasing behaviors.

Niche market is the inevitable development of market competition, “long tail theory” with its unique perspective for the niche market provides a wealth of marketing value, has important practical significance for China’s small business marketing. However, there is a lack of systematic classification and research on the rich commercial value of such niche toys. This paper will collect and analyze search data for goods in Google Trends, classifying and summarizing such products that conform to the long tail theory. The study found that outdoor sports categories such as fishing gear and water equipment are most in demand in summer; Niche toys such as patchwork and pet dogs are widely sought after by people during the epidemic; Nail polish glue and false eyelashes, which belong to beauty products, are also very popular. It is recommended to promote seller sales from the three dimensions of user demand, encouraging the introduction of goods, and improving marketing and category construction.

The concept of Supply Chain Finance has become popular since the development of e-commerce platform and online finance, but few papers have discussed the deep functions of it. What will happen when Supply Chain Finance is applied to bilateral e-commerce platforms? The financing constraints of small enterprises using the e-commerce platforms is also a big problem in nowadays society. Therefore, this paper has discussed the asymmetric information factors on the market that has led to the financing problems, and how the application of Supply Chain Finance has effectively moderated the problem. The paper has focused on the asymmetric information on the market by targeting the e-commerce platform JingDong, using S-W model to present the adverse selection problem, and Supply Chain Finance’s solution to it by increasing information transparency. Ultimately, it has also increased the network effects of large e-commerce platform JingDong.

Improving job satisfaction is helpful to improve employees’ work enthusiasm. As a new labor group, it is of great significance for takeaway riders to improve their job satisfaction. Based on literature research and applying ERG theory, the author classifies the dimensions of job satisfaction of takeaway riders in China, analyzes them one by one and puts forward relevant suggestions, aiming at improving the job satisfaction of takeaway riders and promoting the standardized development of the industry.

Digital works refer to works created by means of digital technology and disseminated to the public through the Internet. With the vigorous development of digits, the copyright protection of digital publishing has attracted much attention. Therefore, it is very important to improve the ability of digital copyright protection. The non-fungible token (NFT) may bring a new opportunity for digital copyright protection by virtue of its traceability and non tamperability based on blockchain. In this article, we first discuss how NFT protects copyright and the risks implied therein. Then it gives its application prospect, its application in copyright traceability, and the problem of right confirmation in the future meta universe. Finally, it points out that creators need to pay attention to and generate NFT works as soon as possible to protect their NFT copyright. Platform supervision should formulate appropriate operation rules, and NFT holders should clarify their rights to avoid infringement. NFT is an emerging technology with many uncertainties. In future applications, we should make proper use of NFT technology to make it have a positive impact on our lives.

Content marketing is evolving and becoming an impressive marketing tool in this data-driven, and digital world, especially with the advent of social media. The research method of this paper is qualitative because the aim is to provide an extensive overview, explanation, and discussion on content marketing in media. To investigate the issue of content marketing, 32 peer-reviewed literature and academic references were selected in Google Scholar for this study. This literature was published from 2012 to 2022. This paper argues that the future of marketing requires brands to center on engagement and interaction between the brand and consumers through content marketing. And a brand can conduct content marketing for its enterprises by four practical steps: setting a mission, goals, and performance indicators for the content marketing campaign, knowing its audience, creating a plan for content creation, and utilizing keywords and promoting its content.

This article explores differences in parent and child growth environments, communication needs, and points of mutual exclusivity when opposing views. Identify the reasons for disagreement by looking for differences. Conflicts are resolved by exploring communication needs. Learn about contradictory rendezvous points by exploring mutually exclusive attributes. Analyze failed communication cases to explore the misunderstandings, wrong opinions, and immoral actions parents and children are prone to make when communicating. Analyzing successful communication cases can help parents and children learn the correct way of delivering information. For family relationships that already have broken down, a third party can be used to mediate. Exploring the third party’s existence, meaning, and important role is necessary. Analyzing the preconditions of being a third party who can intervene in the parent–child relationship can help explore the basic conditions for establishing the relationship between the two parties during communication. In future research, the research will continue to investigate whether the intervention of a third party in a broken parent–child connection may help them repair the relationship gap and guide them to appropriate communication methods to establish a good communication relationship.

As the size of cities grows with socio-economic development, the corresponding commuting patterns become more and more abundant. However, as there is a wide gap between large and small cities, inverting their commuting patterns also makes a big difference. However, there are few studies on commuting patterns in small cities. In this article, we focus on the commuting patterns in Qianshan, a small city, and analyse whether environmental awareness affects people's choice of commuting patterns from a low-carbon perspective. It is found that e-bikes are popular in this small city, and that low carbon is an important factor, in addition to the fact that people tend to use e-bikes due to the urban planning of the small city. The results of this study will allow for the formulation of urban planning policies suitable for small cities as well as recommendations for the development of transport in small cities.

This paper studies business ethics involved in e-retail in China with the main purpose to explore how to protect consumer rights effectively. When consumers make purchase from online shopping websites or social media platforms, they make judgement merely based on cyber images and descriptions. Asymmetric information and unfavorable business terms have been putting consumers in disadvantageous positions and arouse increasing complaints. China being the largest market with the fastest development of e-retail business, offers ample cases for examining how entrepreneurs and organizations bear social responsibilities to protect consumer’s rights. The paper focuses on studies of both traditional e-retailers and novel business forms such as live commerce to reveal problems consumers meet in e-purchase and discuss solutions. The paper makes analysis based on statistical data published by Chinese government and conducts surveys to collect consumers’ feedback through questionnaire. Personal observation is also included in the methodology of the research as the author traces price changes of sample products to spot pricing fraud issues.

Today, the COVID-19 pandemic facilitates the rapid development of internet medical platforms. This dissertation is aiming to discuss the cur-rent situation regarding the pandemic and the platforms concerning the opportunities and challenges for different groups. This paper takes a qualitative design approach where the investigation was done through the case studies derived from primary research and secondary data. Consequently, the investigation shows that the pandemic has brought many merits. Except for increasing user groups and higher revenues, for doctors, there are growth opportunities, higher communication efficiency, and better customer management. For patients, it reduces the risk of infection. Nonetheless, challenges attaching to long-term development do exist. The findings indicate the platforms has professional talents issue, the lack of sound laws, sufficient law enforcement, and perfect supervision systems. For patients, their privacy and rights cannot be well ensured, and people may have difficulties in the use of digital technology. The value is to understand how and why some companies have thrived under these circumstances while seeking solutions to counter some challenges.

2020 is an unusual year with the COVID-19 pandemic had spread all over the world. As the negative effect of pandemics suffers the society, the potential positive effect may also benefit certain fields. For example, some researchers believe that COVID-19 has positive effects on the environment. Since the environment is closely connected with the development of the travel industry, it is significant to explore the relationship between COVID-19 and the sustainability of the travel industry. This article identifies the short-term negative impacts and the long-term positive impacts on the travel industry. In the following parts, I will explain the effects by examining and exploring the existing article to illustrate the logical relationship between them. The article will also use the data as evidence to prove the thesis statement. Several suggestions will be proposed including educating the tourists to make them have sustainable manners and having the local government make the policies to avoid over-tourism.

With the continuous progress of the network and the arrival of the era of big data, e-commerce live streaming gradually becomes an optimal choice of consumers’ daily shopping. Since the emergence of e-commerce live streaming in 2016, the potential of e-commerce live streaming gradually expands, and there has been a trend of diversification. The specific division of labor of the industrial chain has become increasingly obvious. By sorting out the development history and evolution trend of e-commerce live streaming, this paper summarizes its development status and characteristics. However, in its evolutionary process and possible future development trend, there are possible or existing problems that need to be solved and arranged in advance. Therefore, this paper summarizes the industry supervision, low-price promotion, younger consumer groups and the efficiency of the whole industry chain to analyze and propose solutions. In this way, we hope that e-commerce live streaming can give play to more advantages in the current trend and achieve a healthier and sustainable development.

This paper compares the similarities in the application of quantitative methods of public policy analysis between China and the United States, mainly from the aspects of research object, research theme, research purpose and research methods. It also compares the differences in the application of quantitative methods in public policy analysis between China and the United States. This part mainly expounds the differences in the application of quantitative methods in the public policy analysis of the two countries, which is the key part of the paper. The fourth part is responsible for public policy analysis in China and the United States of America quantitative methods in the application of different reasons are analyzed. The fifth part, based on the fourth part, analyzes the reasons, and puts forward corresponding countermeasures, and draws on the successful experience of the development of the discipline of public policy analysis in the United States to promote the continuous development of public policy analysis in China.

Since how do the bond prices change as the interest rates fluctuate, the sensitivity, in particular, is a concern of many investors, people are making efforts to have a quantitative indicator of the relationship between changes in interest rate and bond prices. Under this condition, Frederick Macaulay created a new term: duration for measurement. He successfully build a relationship between the interest rate changes and bond prices. With the help of duration, people often use a method called duration immunization in order to insulate their bond portfolios from interest rate risk. Though this strategy can be proved feasible both theoretically and mathematically, there is still a number of limitations with it. This paper makes a comprehensive review on the definition, types, deficiencies and potential solutions of duration immunization in the bond market. Specifically, this paper hold the view that the potential solutions for the deficiencies can be solved from the aspects of future cash flow.

Conventional sources of electricity generation are rapidly depleting, and their extraction is causing irreversible damage to the environment. Hydropower, like other renewable energy sources, has been massively underutilized because it cannot produce enough energy to meet current energy demands. Renewable energy sources at their current power production scale, along with a centralized power grid system, mean that we must rely on conventional energy production to meet everyday needs. This research aims to examine hydro-power, recognize its potential for electricity generation, and see it as a way forward in a long journey to sustainability and renewability. By reviewing data provided by Turbulent.be, EIA, UNIDO, etc., the research findings proved that renewable energy at its current stage could not fully replace conventional energy. In short, renewable energy sources must find a way to increase production scale without affecting the environment.

Recently, population aging has become severe in Japan. According to the data collected by Statista Research Department, the population aged 65 years and older in Japan possessed 28.4% of the total population in 2020 compared to 10.4% in 1986. This paper investigates how recent population aging affects several factors in Japan’s economy that have influence on the short-term and long-term economic growth in Japan. I investigated three factors from three aspects, which are replacement ratio of pension from the income of retired people perspective, productivity index and average retirement age from the aspect of the overall productivity of the economy, and the saving index after the population aging from the perspective of the accumulation of capitals in the economy. This paper found out that population aging will negatively affect Japan’s economic growth by observing a decrease in the replacement ratio of pension, a stable productivity with an increase in the retirement age, and the decrease in the overall aggregate saving of Japanese. There are also several recommended policies which may potentially eliminate the effect of population aging on Japan’s economic growth with the evaluation of the effectiveness of each of them.

Disposition effect is an important behavioral bias showed in empirical evidence which refers to the tendency most people yielded to: selling assets with rising prices too early and holding assets with falling prices for too long. This paper makes a theoretical analysis of the causes of disposition effect firstly. Then regret and loss aversion are combined and introduced into an agent-based model for the first time. Through mathematical and computational methods, this paper verifies that the final model is valuable for both investor and researcher. The results of this paper are expected to provide in-sights into the formation of disposition effect and help to prevent it.

The appointed guardianship system in Article 33 of the Civil Code of the People’s Republic of China has achieved a breakthrough in the system of guardianship in China. Unlike legal guardianship, which is directly regulated by law, appointed guardianship is unique in that it is freely negotiated by the parties and places more emphasis on the ward’s own wishes, thus helping to protect the ward’s legal rights and interests more comprehensively. In the context of China’s aging society, the appointed guardianship system has a realistic urgency, but China is still in the early stage of exploration, the Civil Code only set the basic rules on appointed guardianship, its normative meaning still needs to be clarified, and a series of specific supporting rules need to be improved. Under this circumstance, it is of great theoretical and practical significance for the sustainable development of China’s aging society to learn from the appointed guardianship systems of foreign countries, summarize the existing achievements on the appointed guardianship of adults in China, analyze the factors affecting the operation of the appointed guardianship system, and discuss the existing deficiencies in the scope of the selection of guardians, the difficulties in defining the elements of validity, the lack of registration procedures, the unitary guardianship measures, and the lack of supervision mechanisms.

The aging population is a growing problem in China, and the subjective well-being (SWB) of the elderly has attracted much attention. Social pension insurance is one of the important sources of the elderly’s income. This paper focuses on its influence on the elderly’s subjective well-being from Maslow’s hierarchy theory of needs. By classifying and summarizing the existing literature, this paper explores the impact of the implementation of pension insurance in different regions in urban and rural areas on the SWB of the elderly, and its influence on the physical and mental health of the elderly. It is found that pension insurance has different influences on the SWB of the elderly under different situations, but the influence is generally significant.

As the COVID-19 epidemic raging all over the world, the tourism industry is facing various challenges. In order to ensure the sustainable development of the tourism under the epidemic situation, it is of great significance to take effective measures to deal with the risks. At the same time, this subject needs further study. This paper first analyzes the influence of COVID-19 on tourism, then introduces a new theory, namely “three-dimensional tourism” development theory, to analyze the factors affecting the development of tourism, and finally puts forward four corresponding suggestions, including promoting the application of media technology, improving tourism insurance, making flexible tourism plans and changing the sustainability of the tourism sector.

Capital market is an important part of financial market. Countries, companies and individuals invest in capital markets. Stock market and bond market are two important sub-markets in capital market. These two markets are the main financial instruments in the securities market. For investors, they are all selected investment tools in order to obtain a certain income. For fundraisers, they are all means of raising capital through public offerings. Some people compare the stock market to the rabbit and the bond market to the turtle. Stocks are like rabbits, jumping fast but uncertain, while bonds are like turtles, climbing slowly but steadily. Which market an investor chooses to invest in depends on many factors. In this paper, investors’ investment psychology, namely risk tolerance, will be taken as one of the factors for in-depth analysis. What is their attitude towards the stock market and bond market, and what characteristics of the two markets will affect the change of investors’ attitude.

With the development of science and technology, people have entered the era of new media. New media has had an impact on all aspects of society, and it has also affected business negotiation, changing the traditional business negotiation model. This article starts with the origin, concept and characteristics of business negotiation and new media, analyzes the influence of different forms of new media on the preparation stage of negotiation, negotiation process and between multiple rounds of negotiation, and points out that new media plays an important role in business negotiation. Only by deeply understanding the important role of new media in business negotiation can negotiators make use of it and help them to achieve the ultimate success more easily.

As a pragmatic strategy in verbal communication, body language plays an important role in international business negotiation. This paper analyzes the information expressed by body language in business negotiation from facial expressions, body movements, and gestures, which can improve the skills of negotiators and promote the efficiency and success rate of negotiations. This paper looks into common body language that varies among countries and the universal acceptance of certain body language. Through real cases in business negotiation, this paper offers the positive and negative effects of body language in the procedure of business negotiation. This paper also analyses the usage of body language in cross-cultural business negotiation, thus offering guidance to negotiators. This paper finds out body language in business negotiation carries important information. Through the understanding of culture and exact movements, negotiators can infer the progress made in the negotiation. This helps them to create favorable conditions and make better decisions for their side.

The differences of national culture have been one of the main factors that need to solve in recent years. There are many people who come from the different countries, so they must have the different cultures, customs and habits. The business negotiation means that buyers and sellers achieve cooperation to obtain their respective benefits or solve disputes between them. As a matter of fact, with the development of the global economy, negotiators may meet many kinds of people from the other countries. This requires the negotiators that they not only need to consider the conditions and interests, they also need to pay attention to the opposite representative’s national cultures and customs. The article mainly uses case analysis and literature research to explain the relationship between national cultural differences and business negotiations deeply. Through a series of analysis, there are five kinds of cultural differences that are language, etiquette, religious, customs and thinking differences could affect business negotiations. In conclusion, the negotiators should take measures to make some preparations in advance, only by control more details of ourselves and the opposite representative can they win the greatest interests.

It is well-established that different areas have cultural differences, influencing people’s communication and trade. The United States is the world’s largest economic country and China’s largest trading partner. Differences in concepts and habits formed in a specific cultural environment cause conflicts in business negotiations. The primary main object of this study is to survey the impact of cultural differences between China and the United States on talks. The paper analysis has included three parts between the China and America negotiation, The effect of cultural differences, The impact of differences in mindsets on words, and the result of the differences in values. In sum, it can contact those cultural differences between China and The United States affect business negotiations. For future studies, we are trying to research the strategy of cross-cultural research. These results suggest significant differences between Chinese and the United Stated cultures in various areas, which influenced the negotiation.

Time has passed for two years since the COVID situation happens. While few countries’ economies have begun to recover, others are still facing economic recession. Most of such situations are caused by the lack of workers, which may be due to the unqualified medical equipment and effective detection methods. This passage combines the latest policies and generally analyzes the chances and stock choices for the investors in the American stock market under the current covid situation. Throughout the research, the article finds out that the government policies and rules for insurance companies have led to an enormous shortage of the COVID 19 self-testing kits. Even though various manufactories produce the self-testing kits related products, only some of them have been granted by the FDA and are allowed to enter the US markets. Such long and strict evaluation processes have caused a shortage in medical regions and even affect public health safety. While the FDA not only has to face the COVID situation, it is also concluding from its failure and publishing large amounts of demands in future medical equipment to prevent similar situations. Therefore, the passage prefers the investor can deliberate to invest in firms that produce COVID-related products in short term and in enterprises that produce professional armamentariums in long term. Such investment chances are also providing opportunities for the public to focus on the US medical circumstance and guide them to avoid those unqualified medical products in the market.

As a leader in the education industry, New Oriental has created numerous plans. Before the “double reduction” policy, the business volume of New Oriental was also gradually increasing. However, the “double reduction” policy was issued on July 24. After this policy was issued, the industry suffered a huge blow. New Oriental’s revenue also took a big hit, with “layoffs” and “business transformation” also trending searches. In the face of challenges, New Oriental did not choose to wait but actively chose corresponding hedging strategies to resist risks. This paper first introduces the general situation of New Oriental and then analyzes its financial data. In view of the current situation, New Oriental adopts the hedging mode of expanding the university business division and developing new businesses to lower the risk. In conclusion, New Oriental uses the business of college students and live broadcasting as a hedging strategy to deal with the current challenges.

Hedging is a financial term that refers to an investment that purposely reduces the risk of another investment. It is a way to reduce business risk while still making a profit on an investment. Generally, hedging is the simultaneous execution of two transactions that are correlated, opposite in direction, equal in quantity, and offsetting in profit and loss. A correlation is the unity of the market supply and demand that affects the price of two commodities, and a change in supply and demand will affect the price of both commodities in the same direction. The opposite direction means that the two transactions are bought and sold in opposite directions so that no matter what direction the price changes, there is always a profit and a loss. Of course, in order to offset the profit and loss, the size of the two transactions must be determined according to the magnitude of the respective price changes, so that roughly the same amount. The article mainly adopts an example-based argument for the relevant hedging study. This article will first analyze Bilili’s overall corporate structure and business strategy, then explain the hedging tools used by Bilili to face risks in the context of the company’s current situation, analyze Bilili’s problems, and finally make relevant hedging recommendations.

The role and influence of OTA companies as tourism market players in achieving high-quality development in the new era are growing. At the same time, the OTA market has the problem of severe homogenization. This paper uses a single case study approach to analyze Ctrip’s approach to public health emergencies through an analysis of the OTA market as a whole, an analysis of OTA competitors, and a balanced scorecard approach. In this way, to explore the way forward for OTA companies in the face of global health emergencies.

Senior executives play an important role in corporate governance. By analyzing the samples of listed companies from 2014 to 2019, this paper finds that the improvement of enterprise performance cannot be separated from the decision-making of senior executives. How to use compensation to motivate senior executives to actively create new value for the enterprise and safeguard the interests of the enterprise, so as to improve the operation efficiency and profitability of the company, is of great significance to the development of the company. Therefore, when exploring the relationship between salary incentive and enterprise performance, we should pay attention to the study of the external monetary form of salary incentive to explore its impact on the company’s performance, and explore whether it is correct to argue that there is a significant positive correlation between executive compensation incentive and the company’s performance, that is, the more compensation is given to executives, the company’s performance will be improved accordingly.

Hedging is a typical method for companies to avoid risks. A good hedging strategy could help the firm to deduce the temporary risks and losses caused by the fluctuation of their financial determinants. The main purpose of this paper is to represent the importance of hedging strategy for a company by analyzing the hedging strategy used by Southwest Airlines in 2021—a typical example of a firm that used hedging strategies a lot in the real life. In this paper, a financial analysis would be made based on the firm’s general background information, financial situation, and historical stock price. Based on that information, specifically, the hedging strategies for fuel with a long call option, short call option, and short put option would be analyzed. This paper could provide a reference for airline companies as well as the firms which have high fluctuation in their inputs.

To encourage green innovation and accomplish green development, green financing is a key motivator. Based on the data of A-share listed manufacturing enterprises from 2014 to 2020, This study investigates how a place-based green finance policy in China, pilot zones for green finance reform and innovations, affects corporate innovation. The research shows that the policy can encourage the overall green technology innovation ability of businesses to a certain extent, and the results are stable. This policy is more obvious for the promotion of green utility model patents of enterprises in the pilot area, and the results are still significant after the first lag. Further research found that for different types of enterprises, policy implementation differently promoted green innovation activities. government agencies should fully consider the variety of regulated firms when drafting pertinent rules and offer tailored and unique measures to carry out green policies.

As the Photovoltaic Technology (PVT) System has become one of the most popular technologies around the world, the green managerial methods for sustainable management of the PVT has been promoted to the miscellaneous industries. The Green Engineering Management (GEM) applied to the PVT can maximize the effectiveness of converting the solar energy into electricity. And the sustainable characteristics of the GEM will drive the companies to put the cyclic utilization of it into practice and derive the splendid profits. This paper investigates the special and unique GEM methodology to manage the PVT System in different regions and embodies the beneficial influences of environmental management. In the rest of the paper, we elaborate the background of the PVT and the advantages of the sustainable management. We analyze the management method from two aspects and generalize the corresponding GEEM. Moreover, the paper summarizes the contributions and the drawback of analysis and outlook the appropriate research and investigation about the appropriate managerial methods of the PVT in the near future.

Since the outbreak of the COVID-19 epidemic worldwide in 2020, nucleic acid testing has gradually become a major need in people’s lives. At present, the huge number of nucleic acid tests has brought serious environmental problems, that is, the contamination of nucleic acid test kits. This paper proposes some treatment methods by analyzing the structure of related products and possible contamination. First, start with the analysis of the components of the nucleic acid detection kit, draw relevant conclusions to prove the corresponding contamination, and finally try to analyze the possible treatment methods. In the future, relevant research and discussions on sustainable development will continue. In reference to previous studies, this paper summarizes some possible pollution and some policy treatment methods, at the same time, it is intended to thoroughly find out the prevention and control methods suitable for nucleic acid testing related environmental pollution problems, and achieve a reasonable outlook. In accordance with the principle of sustainable development, more scientific and reasonable means (such as centralized recycling, etc.) should be adopted to treat the pollutants generated by nucleic acid testing based on the policy of referring to the existing data box processing methods. This paper analyzes the current hot topics and issues related to human environmental protection from the perspectives of environmental science, environmental engineering and social development.

According to the research status of bridges in recent years, this paper conducts a literature review on bridge maintenance, and sums up the prevention and maintenance methods for different damages on bridges made of various materials. This paper introduces the common damages of wooden bridges, steel bridges, and reinforced concrete bridges caused by environmental and human factors and their prevention and maintenance methods. How to prevent corrosion, prevent fire, and improve structural strength of reinforced concrete structures is studied and summarized.

Under the reform of the RMB exchange rate and Global trade, how China’s multinational companies control their foreign exchange risks has become an important topic. Although many foreign scholars have conducted in-depth research on companies using financial derivatives, there is still little research on Chinese companies as a sample. Due to the derivatives speculation and the 2008 financial crisis, Chinese scholars have been controversy about the role and nature of financial derivatives. This paper selects ZTE as a case company analyzes its statement content and its risks in detail, and finally summarizes the methods that ZTE uses in foreign exchange risk management.

Hedging jet fuel is important for airlines because oil prices often fluctuate wildly. Southwest’s low-cost strategy owes much to its excellent hedging strategy. We perform financial analysis based on the company’s basic background, financial position, and share price. On this basis, this paper focuses on four hedging strategies adopted by Southwest Airlines to deal with fuel price risks. The four hedging strategies that Southwest Airlines adopted are call options, collar structures, call spreads, and put spreads. In addition, this paper also compares the hedging strategies of Southwest Airlines and other airlines and explains the important reasons why Southwest Airlines can achieve the success of hedging. Finally, this paper also explains the impact of COVID-19 on the effectiveness of southwest Airlines’ hedging strategy and its performance in financial statements. This paper can provide suggestions for other airlines to develop hedging plans in the future and avoid inappropriate hedging strategies.

In the digital age, Generation Z is one of the emerging customer groups in all industries. Here comes a question: to target those young generations, what changes in advertising should be done? In the history of advertising, storytelling has always been one of the most powerful tools that marketers can use. This paper proved the new generation has shifted storytelling to new levels by using the focus group approach and the case study of Disney’s new storytelling strategies. Which concluded that storytelling changes in content, advertising channel, and the company’s role to cater Generation Z under the digital marketing background.

The problem of aged tendency of population is receiving considerable attention worldwide. Despite the vast research on old-age measures and security, little is known about the barrier-free environment construction strategy of the whole society and the realization of social value of the elderly. This study aims to determine how to build a barrier-free environment and what can China do at present. For this purpose, literature on psychology, sociology, landscape design and architectural design was consulted and analyzed. By comparison, this paper finds that there is still a large gap between China and developed countries in barrier-free construction. China can draw lessons from this in light of its own situation. Finally, this paper summarizes the barrier-free environment construction strategy in accordance with China’s national conditions. Guided by this strategy, China can carry out the construction of intelligent barrier-free community first. In the barrier-free community, residential areas, office areas and centralized service areas within a stride of 500 m can be set up.

As Globalization continues to grow, conflicts between member countries in the World Trade Organization (WTO), one of the most important global trade organizations, grow in the same pace. Disputes arise in several areas, including international intellectual property rights, the paralysis of the current WTO Appellate Body, intensifying regionalization and growing influence of RTAs, and the outbreak of trade war between the US and China. Therefore, this paper aims to investigate how these problems occurred and how such deficiencies are influencing the efficiency of the WTO, which failed to solve the US-China trade war in 2018. This paper also proposes several solutions to the current paralyzed WTO and how to strengthen, while at the same time limit, its global influence in the member states.

The development of firms in heavy-polluted industries causes a series of environmental problems. The disharmony between those firms’ operations and environmental protection is the main contradiction in Chinese environmental governance. Heavy-polluted firms normally lack the awareness to bear the associated costs of negative externalities, but as public awareness of environmental issues grows, firms attracting public attention are more likely to undergo strict scrutiny of government. Government reacting to public concerns imposes costs on heavy-polluted firms, particularly those with high earnings, by tightening project approval, strictly enforcing regulations and punishing polluted firms. This paper examines the impact of public attention to air pollution on corporate earnings management. I find that heavy-polluted firms manage their earnings in response to public attention to air pollution. The extent of firms’ downward earnings management increases with the rising public attention to air pollution. This paper not only provides an incentive for firms to adjust their earnings in the field of earnings management literature, but also verifies firms do react to these external pressures once there are potential costs.

In this paper, a Linear Programming model is developed to obtain a land allocation plan that can yield the optimal profits and is applied to a set of parameters in a small-holder production farm. The objective of the model is to maximize the profit. The limited resources—Land, fertilizers, irrigation water, labor, and fuel—are transformed into constraints in the model. It is found out that the plan obtained by the LP model is more profitable than the original plan of the farm, which presents that the LP model can help the farmers to make better production plans.

In the context of the global target of carbon neutrality, traditional oil-powered automotive companies are facing risks and challenges, while the new energy vehicle sector is emerging as a new growth area. In the past two years, China’s new energy vehicle industry has shown explosive growth relying on corporate R&D and national policies such as tax subsidies; however, since the end of 2021, government investment in new energy vehicles has shifted from direct subsidies to infrastructure development, and even in the face of rising oil prices, new energy vehicles have yet to make a new breakthrough. Under such circumstances, the new energy vehicle companies' own product upgrades and sales strategies have become a new breakthrough for sales growth. This paper takes Xpeng as the research object, through a questionnaire survey, to understand consumers' demand for new energy vehicles. Based on the PEST theory and 4P theory, the paper explores the macro background of the development of new energy vehicles and the future marketing strategies and focus points of Xpeng.

Non-fungible token (NFT) is a unique cryptocurrency based on Ethereum smart contracts, which is used to bind digital assets to prove their ownership. After merging with gaming platforms, luxury goods, sports and art industries, NFTs generate substantial business opportunities, with sales $24.9 billion in 2021. However, the NFT market faces far more challenges than opportunities and is relatively immature. Few studies analyze the current NFT market in detail and comprehensively from multiple angles simultaneously. Therefore, this article first reviews several essential stages in the history of NFT, then focuses on analyzing the current situation of the NFT market from both positive and negative aspects, and finally points out the institutional problems that need to be solved for the further development of the NFT market in the future. Through this research, we found that the NFT market has cooled compared to 2021, but we cannot simply claim that the NFT market is collapsing. At the same time, the lack of supervision and the validity of contracts are stumbling blocks that urgently need to be solved for further development of the NFT market. This article provides an objective, comprehensive analysis of market conditions for newcomers to NFTs and those who want to invest in NFTs, and informs them of potential risks.

Commercial banks have been dealing with a more complex business climate recently. Joint-stock commercial banks are more inventive than other banks since they have some unique characteristics when compared to other banks. The influence of the most recent initiatives concerning non-interest income on bank performance is becoming more evident. The author thinks it is important to investigate how joint-stock banks' non-interest income impacts their financial performance. First of all, this paper's literature review reveals that there are varying views on the connection between non-interest revenue and commercial banks' performance. Second, it is discovered that there are both positive and negative effects between non-interest income and bank performance based on the analysis of its internal structure and current circumstances. To further understand the relationship between the two, empirical research is necessary. The author then decides to conduct empirical study using panel data on 8 joint-stock banks between the years of 2012 and 2020.We may now go back and look at the precise relationship between the two after the data description and stability test reveal that the research data is generally stable. Reviews then uses the data to create the regression model. The robustness test that the author used to make the regression results more accurate and rigorous revealed that the variables still support the original finding. As a result, the author draws the conclusion that joint-stock commercial banks’ non-interest income is closely correlated with bank performance.

Hong Kong, is an important financial center in China and a window connecting the Chinese mainland and other countries in financial exchanges. The Hong Kong market can also quickly respond to economic changes in other countries, and then transfer to the Chinese mainland market. Because of this, studying the stock trend in Hong Kong, and judging the weight of the minimum risk asset portfolio and the optimal risk asset portfolio can help us understand the changes of the stock trend in mainland China more quickly, as well as determine the optimal investment strategy in mainland China. According to the selected data, the experimental results are as follows: to form the minimum variance portfolio, a large amount of investment in China Construction Bank Corp. is needed; to form the optimal risk portfolio, a large amount of investment in The Bank of China is needed.

Portfolio optimization plays a significant role in the contemporary financial field. This paper directly analyzes the decision of asset allocation under the situation of multiple assets existence in Chinese financial market. We select five specific companies which have already succeed in the Shenzhen stock exchange and adopt Mean–variance Model to ensure the expected return and adjust the right portfolio to minimize the total investment risk. Then we calculate the minimum risk portfolio and the maximum Sharpe ratio portfolio for a given asset and the maximum expected return portfolio for a given risk and find the minimum risk portfolio for a given return. The result shows that: First, finding the investment portfolio exclusively by the smallest variance is not so practical in the reality. Besides, Vanke has the highest return among the five firm, which is deemed as the most appropriate assets to be selected to invest. The findings may be useful to related investors interested in multiple-asset investment.

With the spread of the epidemic, the economies of all countries have been affected and destroyed to a certain extent. Therefore, they began to analyze and discuss what kind of portfolio method different types of families should choose to maximize their income and be safer and more reliable. Because COVID-19 is still continuing, family confrontation methods are still being studied. From the perspective of economics, this study analyzes and summarizes the investment portfolio direction of different types of families under the COVID-19 at the present stage and finally studies the future development direction. The final result of this study is that under the 2019 coronavirus disease, low-income families can buy less risky bonds and make bank savings; middle-class families can buy commercial insurance or pensions and choose long-term investment; and wealthy families need to make diversified investments, diversify risks, and seize investment opportunities according to the specific situation. Every family needs to make its own portfolio according to its actual situation in order to maintain and increase the value of assets.

The relationship between each of the Big-five Personal Traits and salespersons was investigated by a survey with a sample of 73 Chinese salespersons in different industries, which include education, financial insurance, real estates and others. The result showed there was a positive correlation between extraversion and salesperson’s traits while a negative correlation between agreeableness. The correlation of other 3 traits were not clear enough. The limitation and the implication to practice was also discussed.

In the context of deepening economic system reform, China is actively exploring the implementation of the “pre-establishment national treatment and negative list” model. As a new trend in the development of investment rules, this model has become a core provision in investment agreements, with the ultimate goal of achieving investment liberalization. At the fifth round of the US-China Strategic and Economic Dialogue, China proposed for the first time to conduct substantive negotiations on the basis of pre-establishment national treatment and negative list. The US-China negotiations are full of conflicts and compromises, and China should clarify where the differences between the two countries lie and maximize the benefits for its own country. China (Shanghai) Pilot Free Trade Zone is experimenting with the reform of foreign investment management system, and the key to the reform is the negative list. The introduction of the negative list is significant, but it also reveals that there are still problems with the supporting management measures in China. In response to the problems that emerged during the pi-lot, the next step of reform should be to start from the list classification, supporting measures and legal policies.

This paper investigates the relationship between ambient air pollution levels and economic growth in Canada. Panel data of six different air pollutant emissions across 11 districts in Canada from 1979 to 2019 are collected and appropriately modified. Gross Domestic Product (GDP) per capita is used as the main economic growth indicator. Other relevant independent variables are also incorporated to better explain the variance of the ambient air pollution level. Linear regressions are conducted using different models. According to the environmental Kuznets curve hypothesis, there is an inverted U-shaped relationship between pollution and economic growth. In this study, NOX, NO, NO2 and CO are found to be following the environmental Kuznets curve in Canada. However, SO2 and O3 show a U-shaped relationship with GDP growth in Canada.

The coronavirus disease 2019 (Covid-19) pandemic has had a large impact on the online industry. There is a lot of uncertainty in online shopping, which can make consumers perceive risks. Therefore, the decision-making process of consumers online is more complex than traditional shopping and it is important to study the psychological process of consumers in order to develop a realistic marketing strategy. This paper focuses on the study of the influence of online consumption factors on consumers’ online consumption behavior after a pandemic and establishes a “consumer black box” model by using the gain and loss evaluation principle in the mental accounting theory. On this basis, with consumers as the main research object, a questionnaire survey and empirical analysis are conducted. The results show that the three dimensions of convenience, online word-of-mouth, and the impact of the pandemic have a significant positive impact on the purchase intention of online consumers. Price has a negative correlation with consumers’ purchase intention. The research results will help guide e-commerce companies to enhance consumers’ perceived value and gain a sustainable competitive advantage.

With the development of Internet technology, the data factor plays a more important role in the national economy. Researching the features of the data factor, the business model of the data factor trading market, and putting forward measures to normalize the market will promote the activity of the market and improve data factor productivity. To research the business model of the data factor trading market, this paper discusses the data factor trading market represented by Guiyang Big Data Exchange and the board data factor trading market represented by Taobao. Comparing the business model of these two types of markets helps discover the shortages of existing data trading markets. Based on these shortages, this paper puts forward four perspectives to normalize the data factor trading market, protecting data privacy, anti-piracy, monopoly of data supply, and determination and assignment of property rights.

Studying the marketing strategies of brands today remains a critical topic. Many researchers have found that big brands still need to constantly update and adjust their approach to cope with the changing Chinese market. Yet, international brands still need more research in China because of the rapid rise of the Chinese market. Therefore, this paper will focus on the consumer behavior characteristics of female college students, Estee Lauder, as a case study to investigate how high-end brands can develop potential customer groups in China. The research methods of this paper are as follows: survey method and data analysis method. The result is that although Estee Lauder has the market share, it still needs a “smart” strategy to maintain the market and expand the consumer base. Therefore, premium brands in China still need to focus on product, sales, marketing, and operational strategies to cope with the competitive market.

Despite travel restrictions brought about by the embargo, luxury brands are embracing the digital future. Digital marketing is gradually becoming an integral part of luxury giants’ marketing models as they adapt their brand positioning and marketing models to capitalize on the emerging technologies. The Chinese market is home to some of the largest tech giants in the world as well as digitally savvy consumers. It is interesting to note that technology is integrated into almost every aspect of life and the digital transformation of luxury seems inevitable. Research and analyze the existing online marketing models of luxury brands based on digital transformation, determine the realities of the interface between luxury marketing and digital marketing, and develop efficient digital marketing strategies for Chinese luxury brands, to promote the modernization of high-end luxury brands.

The logistics industry is a composite service industry integrating transportation, warehousing, freight forwarding, intermodal transportation, manufacturing, trade, information and other industries. It is a basic, strategic and leading industry supporting economic and social development. In the context of the impact of the epidemic on the economy and society, logistics companies actively play their own advantages and assume their social responsibilities. This paper takes China’s “Top 50” logistics companies as the research object, and collects and analyzes the release of their social responsibility reports. Further, based on the stakeholder theory, the content analysis method and NVivo qualitative analysis software are used to analyze the epidemic-related content in the social responsibility report, which provides a theoretical basis for logistics enterprises to undertake social responsibility in the post-epidemic era.

Because of the pandemic of Covid-19, many businesses have closure or were negatively affected, especially clothing organizations. Nevertheless, Lululemon achieved its highest sales in 2020, and the fame of this brand was better and better even in Asia marketing as it was a North American brand. Therefore, it was necessary to find out how the brand achieved such high goals in Asia countries and what strategies related to consumer psychology were utilized. This study used the literature review and survey study to acknowledge the preference of Asian people for sportswear and their living habits. As a result, more and more Asian females enjoy a healthy lifestyle. They exercised regularly in recent years and were the target customers of Lululemon as this brand specialized in comfortable and good-looking sportswear. Moreover, the research indicated the issue of Lululemon in recent years was that their influence was not strong as they had just entered the Asia sports market. Useful strategies were suggested that aimed to improve the visibility of Lululemon. Those findings were vital for the sports clothing industry as they revealed female customers’ real demand.

The role and value of hosting the Olympics differ from country to country. Going as far back as Greece’s 1896 sole bid to host the Olympics, countries worldwide have participated in this rigorous bidding since then to host either the Summer or Winter Olympics, inclusive of the Paralympics. Countries that have won these bids have dedicated billions to this mega event. Even though the literature shows that these countries acquired net losses as opposed to the expected positives, the reasons for hosting aren’t only fiscal. These countries do so to create an international profile, improve their image if it has suffered a blow, promote their technology and culture, and create long-term alliances. This paper aims to investigate how much the Beijing 2022 Winter Olympics cost to host and its tangible and intangible impacts on its economy. The results show that China overspent hosting this event, and debt has been incurred. Fiscally, hosting the Olympics seems to be doing more harm than good, with countries being forced to find ways to deal with the bill after winning the bid.

As a well-known video game company, Nintendo has a great marketing strategy in the Japan market and global recognition. Due to the population and growing economy, China has become a large contributor to global consumption and is estimated to be the largest consumer economy today. However, for various reasons, Nintendo struggled in the entire China market. Given the similarity between Japan and China, including the aspect of culture and part of history. Therefore, this research will be based on the analysis of the Japanese market and come out with suggestions for entering the Chinese market. The research will be based on its positioning in the Japanese and worldwide markets, its target market and audience, and the existing and possible touchpoints. Based on the research, Nintendo may find its shortcomings in time, actively adjust itself, and continue to accompany generations of people and bring them laughter.

Nowadays, global warming has become a great challenge faced by human beings and it is believed that the emissions of the greenhouse gases is the main cause of global warming. Therefore, it is essential to take immediate action to control the emission of greenhouse gases, including the nitrous oxide (N2O). The objective of this research is to create a new indicator to compare the performances of different countries in controlling the nitrous oxide emission caused by crops’ residues. It will also produce a ranking of the countries based on the indicator. Datasets showing the production of various crops and the amount of nitrous oxide produced are explored by using exploratory data analysis and cluster analysis. Data is also visualized by drawing maps to see the score distribution all over the world. The main programming language applied in this research is R.

With the rapid growth of China’s economy, its huge population base, and a diversified cultural environment, the increase of the cosmetics industry is on the rise. L’Oréal Paris is a famous cosmetics brand with a history of 120 years; it entered China in 1997, so the brand has a certain market foundation and has some fixed consumer group. Thus the team thinks research on the influence of L’Oréal Paris’s marketing strategies on Chinese consumers is essential investigate. Then the team made use of two methods, including SWOT analysis and the Survey method, because the team members would like to study the problems of L’Oréal Paris and explore the characteristics of the brand’s users to precisely identify the brand’s target customers. In the third step, the result is made up of current analysis and problem analysis. In the current analysis, the teammate made a questionnaire to find personal demographic information and buying behavior. In the problem analysis, due to the COVID-19 pandemic, the team decided to ask how to sell the products using the social platform since there are many benefits to letting the brand out of the crisis. In the discussion, this paper compared the scale of online and offline consumption from 2018 to 2021 and found that online shopping has become popular and has some risks. Consequently, the paper indicates that the content has an important role and positive significance in developing L’Oréal Paris in China.

The epidemic in the past two years has caused considerable fluctuations in the global economy. At the same time, it has also had a great impact on the stock market. People’s income continues to increase, and the stock market receives many investors’ investment due to its high rate of return. But the stock market also has high risks. Based on the Golar shipping company as the main research object of the shipping industry, this paper also selects the S&P 500 index, consumer price index, interest rate and other influencing factors as the main influencing factors. When the U.S. and European exchange rates fall, the company’s stock will rise, but this factor is not as significant as the CPI and S.P. 500.

Canadians are willing to pay more money on Sports related things such as wear and equipment. Studying how local Canadian sportswear companies promote and introduce their product to the market is crucial to understanding how companies can survive and get higher market share. The research will mainly discuss how Canadian local athletic apparel companies promote their brand and provide recommendations for their future development. This paper will use comparative analysis and case studies to help explain the topic more specifically. Moreover, the research will mainly focus on the problems of Canadian local sports companies and why they have those problems. Through analyzing the current situation, this paper will provide some advice and possible strategies for local Canadian companies.

With the introduction and popularity of fast fashion under the rapid development of the economy, the modern demand for fashion and dressing has increased significantly. However, it is debatable whether the development of companies in the fast fashion field can cater to the concept of sustainable development. Based on the performance of fast fashion brand ZARA in China, this paper uses SWOT analysis to explore the strengths, weaknesses, opportunities and threats of fast fashion under the sustainable development model. The research results show that ZARA still has essential advantages and disadvantages in China, and facing the requirements of sustainable development and the increasingly competitive fashion circle, ZARA still needs to change some strategies to cater to the market. In addition, by understanding the position of their brand in the market and combining their own strengths and technological advances, it can help ZARA's sustainable development in the future.

Through the Index Decomposition Analysis method of spatial perspective, this paper analyzes the characteristics of the industrial and Carbon Emission Gradient of subdivided industries and studies the interaction between the Beijing-Tianjin-Hebei region Industrial Development and carbon emission by using the correlation coefficient matrix of Industrial Gradient and Carbon Emission Gradient. The results show that the relative carbon emission intensity in some high-end manufacturing regions in Beijing is prominent, and the Carbon Emission Gradient still has room to decline; Tianjin's overall carbon emission efficiency is relatively low, offsetting the decline in carbon emission intensity caused by the increase of capital productivity; Hebei is affected by the siphoning effect of Beijing, and the negative impact of labor productivity on carbon emission efficiency is more significant, but it shows the characteristics of low-carbon transfer when undertaking high pollution and high carbon emission industries. Finally, based on the above conclusions, the paper proposes to put forward targeted carbon emission reduction countermeasures and suggestions for the “Carbon Emission Peak” with coordination of the region from three perspectives: the transformation of high-end manufacturing industry, scientific and technological innovation, and promoting the flow of production factors.

In recent years, affected by the impact of the COVID-19 epidemic, the museum has gradually begun to develop the online exhibition mode, displaying the collection through large-screen simulation, VR and other forms, and gradually forming the era of “cloud exhibition-visit”. That is, you can watch the exhibition without going out. The epidemic situation has made the offline exhibition unable to proceed normally, which has caused an upsurge of online exhibition viewing. This paper analyzes and summarizes the digital management mode of the Metropolitan Museum of Art during the epidemic period, and brings certain reference significance for the development of China's digital intelligent museum under the era of “cloud exhibition-visit”.

Data center is an excellent power-consuming load in current public service. According to the rapid upgrading rate, the traditional power supplement based on fossil fuels have some side effects like efficiency and environmental influence. Because of its feasibility and low environmental impact, renewable energy is regarded as an ideal substitute for fossil fuels, and it is used as the energy of the data center. This paper aims to explore the application potential of renewable energy in data center operation, which is mainly based on solar energy. The current generated by the photovoltaic panel and the working current of the data center is both direct current (DC). With the application of solar energy, power loss during the conversion between the power grid and data center could be avoided. The second part of this paper is the application example of solar energy utilization in the Tencent T-Block data center.

Third-party payment emergencies improve people's lives, while also having both positive and negative effects on commercial banks. The study finds that the influence of third-party payment platforms on the core business of commercial banks is heterogeneous due to variances in business content and economic policy situations by evaluating the financial data of China's commercial banks over the past eight years. The adaptability and convenience of third-party financial services diversify the number of clients and funding sources of commercial banks, which has a certain negative impact on banks’ liabilities and intermediate businesses. Although the bank's asset-side business has fluctuated greatly, the popularity of third-party payment has played a positive role in promoting financial disintermediation. Based on this, this paper puts forward suggestions for strengthening cooperation between the two parties, innovating financial products, improving user experience, and enhancing risk monitoring. Provide suggestions for commercial banks to carry out Internet integration reform and the future development of third-party platforms.

The COVID-19 had affected global economies essentially, causing disasters on public health and a variety of industries. The epidemic first broke out in China, but due to effective prevention and control, the epidemic in China has been effectively controlled. Studying the comprehensive economic impacts of COVID-19 on China’s economy can bring valuable insights for researchers from the rest of the countries to study the economic aspect of COVID-19. This paper is a review that organizes and summarizes literature from many perspectives in terms of the economic impacts of COVID-19 on China’s economy. It was found that the impacts are broad and complicated, existing in both positive and negative ways. This paper also found blank areas that can be future research directions.

Employee innovation has a strong connection with the competitiveness of enterprises, thus has become a hot topic of academic discussion. However, the logic in relative research needs to be sorted out. Through systematically reviewing past articles which have been published in top journals, this article attempts to summarize the influencing factors of employee innovation and point out the relationship between them. Besides, it establishes a theoretical framework about the influencing mechanism of employee innovation to help us understand the process of innovation more comprehensively. In addition, this article also points out the shortcoming of existing research and offer specific guidance for future research.

Family-owned companies occupy a large proportion of enterprises all over the world. It is meaningful for people to understand how family ownership may affect firms’ financing strategies. This paper tends to summarize the results of previous studies. However, different scholars reach different results of the correlation between family ownership and debt levels. Some scholars get the result of positive correlation, some get the negative correlation, and others conclude that the correlation does not exist. We apply corporate finance theories such as the pecking order theory, the agency cost theory, and the trade-off theory to previous studies to explain the differences. In the empirical analysis, we find that sample selection bias and omit variable bias exist in previous works. One significant reason that leads to the collisions among previous researchers is the ambiguous definition of family businesses and the disagreement about the definitions. Hence, we conclude several identities of family businesses and make some suggestions to future researchers.

The goal of risk management is to balance the level of risk and return to optimize shareholders’ value. One fundamental method of risk management is to utilize financial instruments, including derivatives. In this paper, specific risks and solutions of the shipping industry are studied, taking the Matson company as an example. Risks in the shipping industry are featured as such: fluctuation in fuel prices, which affects significantly the operating expenses; difficulty to obtain capital as well as changeable debt ratios; unstable freight rate, which influences income. Some applicable hedging methods are analyzed accordingly, including borrowing a mix of fixed rate debts and floating rate debts, longing crude oil futures, and entering Forward Freight Agreements. Some suggestions based on analysis are then given in response to new conditions in the year 2022, including entering into crude oil futures at different prices and different maturities and focusing more on domestic logistics.

Capital structure is an important basis for a company to increase its value and improve its business conditions. Investment also plays an extremely important role in the development of a firm, so it is important to understand the impact of investment opportunities on capital structure. This paper summarizes a large body of literature using the literature review method to explain how firms determine their own capital structure based on investment opportunities, what influences the choice of a firm's capital structure, and summarizes the impact of a firm's investment opportunities on its capital structure. In the extensive literature studied, it is found that corporate investment opportunities are negatively related to capital structure; investment behavior is influenced by both debt and financing, and capital structure is an important component of corporate finance, which is related to both the way a firm is financed and its cash flow.

COVID-19 has been a significant public health event threatening human life across the world for the past two years. Despite the invention and widespread use of vaccines, new variants such as Delta and Omicron continue to emerge, and the epidemic is still going on. This study was to explore the spatial distribution of COVID-19 positive cases and their potential influential factors in the City of Philadelphia. We visualized the change of COVID spatial patterns from June 4, 2020, to November 30, 2021, and constructed Geographically Weighted Regression (GWR) models to identify factors that were associated with the distribution. Our results indicated that there was significant spatial clustering of COVID cases in Philadelphia, with the north-central region consistently being the most severe area. The GWR model identified that health insurance and work travel time were two significant influential factors of COVID cases distribution in the city. The area with a higher population of people who have no health insurance or whose travel time to work is more than an hour has a higher number of positive cases. Targeted prevention strategies should pay attention to the vulnerable people and vary in different regions.

In the twenty-first century, with the continuously improved living standards and rapid economic development, people are no longer satisfied with their cur-rent material lifestyle. Still, they want to get more mental relaxation and physical pleasure. As a new concept of consumption, sports consumption becomes a brand new concept of consumption that matches the psychological consumption needs of the whole society. With China’s continuous and steady economic growth, people’s health awareness is also constantly enhanced, and the number of people involved in tennis and tennis consumption is also increasing. As the main group of sports consumers, contemporary college students are the new generation group who like unique and fashionable activities and have an important understanding of physical health. Due to the unique charm of tennis itself and the “tennis fever” in China’s universities continuing to heat up, tennis is attracting more and more students to participate in it, promoting the rapid development of tennis consumption and sports-related industries. In this paper, research papers, re-search news, investigation method, and the relevant knowledge of consumer psychology, the theoretical basis of sports marketing, the current situation and structure of tennis consumption among college students in ordinary universities are deeply analyzed, and explore the corresponding conclusions.

This article aims to try to explain the “irrational” overconsumption behavior of post-1990s in mainland China. This article investigated the changes in the number of credit cards used in mainland China from 2014 to 2021, the age composition of consumer loans, the primary use of loans in 2021, and the statistics on the total amount of credit cards six months overdue in China from 2014 to 2021, as well as a survey on the percentage of post-90s in debt. The conclusion drawn is that such consumption of the post-1990s is far beyond their pay level, making it difficult to secure their future basic living but also causes a waste of resources. These findings contradict one of the most critical premises in economics: constrained optimization. Most traditional economists believe that people in real-life situations will make optimal decisions by carefully weighing the opportunity cost. However, the actions of the post-1990s in mainland China seem very different from this premise. This article cites experiments and studies in psychology to reveal the possible reason for this “irrational” behavior: the neglect of opportunity cost. It also tries to propose some solutions to help people consume more sensibly.

With COVID-19 sweeping the world, museums at home and abroad are both turning to online forms for survival after suffering severe setbacks. Therefore, virtual museums are thriving. However, there are still many problems in the audience’s cultural participation in the virtual museum, which affect the audience’s visiting experience. Based on the grounded study of four virtual museums and combined with the theory of the interaction ritual, this study constructs the audience’s cultural participation mechanism in the virtual museum. This mechanism enriches the related research on cultural participation and the theory of the interactive ceremony, and in the meantime provides a direction for the further development of the virtual museum in the future.

With the continuous development of digital technology, Chinese commercial banks are actively carrying out the digital transformation of inclusive finance, striving to develop new digital inclusive finance services and products to better serve the public. Judging from the current achievements of commercial banks, the future development of inclusive finance digital transformation has broad prospects. Based on the SWOT model, this paper can analyze the internal and external environment of China's commercial banks’ financial inclusion from four aspects: strengths, weaknesses, opportunities and threats. At the end of the article, the article proposes specific development strategies under four different conditions, namely, providing personalized financial services, innovating marketing and business models, and improving risk prevention mechanisms. Financial knowledge, strengthen the construction of information sharing platform, thereby reducing transaction costs. Therefore, exploring a new digital inclusive financial model is one of the important issues in the current big data era, and has certain practical significance.

Tesla, a Silicon Valley startup founded in 2003, has become the world’s most valuable car brand in less than 20 years, with a total market value of $1.03 trillion. For many years, talent strategy has always been a vital force supporting Tesla’s corporate strategy in development. Thanks to the personal management style and unique corporate culture of founder Musk, Tesla has gathered many talents since its establishment. With the company’s rapid development, the loss of talents has become a potential risk for the company. Through the analysis of talent turnover data from 2019 to now, the study finds that abusive management is one of the crucial reasons for the high turnover rate of Tesla employees. This paper innovatively puts forward suggestions to deal with abusive management from three dimensions of “supervisor, employee and organization.”

The specialized wholesale market is the place where high volume transactions happen. Due to the high concentration of industries, this kind of market often faces inventory problems. This paper takes the fashion wholesale market on Hanzheng street as the research object. First, we conducted the qualitative analysis of the local business environment, including the field investigation of locational conditions and the supply chain process. Then, we conducted the quantitative analysis of the daily sales data of the Autumn–winter series in 2020, 151 days in total. Finally, the newsvendor model was applied with the daily sales data to give the optimized daily output quantity, and suggestions were provided at the end of the paper for better purchasing or production plans.

In recent years, China's milk tea market has developed at a rapid speed and well-known milk tea brands such as HEYTEA, NAYUKI and CHABAIDAO have seized market share quickly. The phenomenon of dense store distribution appears in the milk tea industry with the serious homogenization, fierce competition and so on. China's milk tea industry is facing a serious market saturation crisis, which makes it the red ocean. To survive this crisis, Mixue Ice Cream and Tea has adopted the blue ocean strategy and made a big success. This paper takes Mixue Ice Cream and Tea as a case, analyzing how the brand uses strategy canvas and ERRC model to develop blue ocean strategy, as well as the aspects that can be further improved. Accordingly, this work wants to research the suitable blue ocean strategy for the whole milk tea industry to deal with the market saturation crisis.

The existence of the A-share market has contributed to some extent to the development of China's capitalist market and the study of its development is one of the hot topics today. This paper analyses the current situation of the A-share market based on the important Chinese policies and previous research. Besides, this paper focuses on the problems of the A-share market in the context of Chinese social phenomena. Specifically, this paper generalizes the problems to four aspects, i.e., delisting mechanism, stock speculation and bubble, corporate goodwill and insider trading, etc. Finally, constructive suggestions regarding laws, investors, global market and financial innovations, are made to solve the current problems in the light of the characteristics of the Chinese A-share market and the unique “T + 1” system.

A growing number of countries are implementing various kidney transplantation systems to address the urgent shortage of organ transplants. The most common approach, and the one that best fits the current situation, is the opt-in and opt-out system. According to the study, 90% of countries have adopted the opt-out approach, while just 15% have adopted the opt-in system. Israel has one of the lowest rates of organ donation among the developed countries because it does not participate in any such system. Many mechanisms, such as TTC or matching algorithms, can assist society in addressing some of the fundamental concerns of organ transplantation shortages and increasing efficiency, but they are unable to address the underlying issues. Opt-in and opt-out systems are basically trade off. There will be compromises regardless of which system we pick. As a result, countries can design systems that are specific to their laws, education, and religious. Similarly, we anticipate that such methods will confront some difficulties. As a result, algorithms like the matching algorithm in these systems can only be utilized as a tool, not as a solution, to alleviate the basic kidney transplantation shortage. Only by strengthening themselves can countries overcome basic impediments to long-term prosperity.

In order to rid economic development of heavy reliance on land finance, China has tried to take property tax as a breakthrough point. In 2011, China launched a property tax pilot program in Shanghai and Chongqing, but had little effect. By drawing on the successful experience of America in implementing property tax, this paper attempts to explore the reasons for the impediment to the implementation of property tax in China and provide solutions from the interests of urban residents, the interests of the elite, repetitive taxation, the uncertainty of tax types, as well as the scope of the tax base.

This article analyzes the business strategy and financial performance of PepsiCo. PepsiCo is the global branded leader in beverage and convenient food industry, including leadership positions in Mexico, China, and several Western European markets. Although the impact of the novel coronavirus has decreased in 2021, its profitability performance is getting worse while the beverage industry is growing at a compound annual growth rate of 1.7% in 2021. It is worth to take a deep look at PepsiCo’s performance to gain an understanding of why PepsiCo’s profitability performance is contrary to industry performance and whether PepsiCo has potential to seize opportunities and perform better in the future. We identify PepsiCo strategies by using SWOT analysis and give a general strategy that PepsiCo has been taken. Next, we demonstrate common-size analysis and ratio analysis on its financial statement. Finally, we project the following five years’ revenue for PepsiCo. The analysis reveals the PepsiCo has ability to operate well and generate revenue in the future. Hopefully, the article could help companies that are experiencing the COVID-19 pandemic, and stakeholders could have a fresh and long-term perception on PepsiCo.

This paper is about the family capital struggle: the “feud” between the Volkswagen Group and Porsche. Initially, Porsche wanted to acquire the Volkswagen Group and become the top shareholder but was prevented from doing so by the German government and the Volkswagen Act. In the midst of the global economic crisis in 2008, the Volkswagen Group embarked on a counter-takeover plan, and Porsche was eventually acquired by the Volkswagen Group. We analyze the acquisition intentions of both the Volkswagen Group and Porsche as well as the post-acquisition trends of Porsche and the impact on the Volkswagen Group based on exchange announcements, relevant annual and semi-annual reports, and early German Securities Acts, Volkswagen Act by-laws, and various amendments.

Corporate social responsibility (CSR) is always the focus of the government, society and enterprises. We selected the Shanghai and Shenzhen A-share listed companies from 2015 to 2019 as the object and researched the relationship between CSR, internal control (IC) and corporate financial performance (CFP). The empirical results show that with the size of the corporate, the nature of ownership, and the age of listing of the corporate as the control variables, CSR is negative and IC is positive for CFP. But at the same time, IC also has a positive impact on CSR. IC positively moderates the impact of CSR on CFP.

The sudden outbreak of COVID-19 in 2020 has had an indelible impact on the global economy. In the face of the challenges posed by the pandemic, it is significant to analyze the impact of the pandemic on the technology industry. This paper mainly discusses the impact of the novel coronavirus on the American technology industry by studying three American technology companies, IBM, Apple and Intel. Mainly divided into the company’s finance, staff and product manufacturing three aspects. After collecting relevant literature, the following conclusions are drawn: The US economy has suffered a severe blow and the technology industry is stagnating. The mental health and computer skills of employees who work from home for long periods of time are challenged. On the product side, disruptions in the global supply chain have slowed production, and while factories are reopening, production difficulties remain. The significance of this study is to find out the difficulties faced by the company in the development of the epidemic, so as to find solutions to the problem.

China’s higher education enrollment expansion policy has engendered both applauds and criticisms since its implementation in 1999. Among all the voices that criticize the expansion policy, the one that blames it for ballooning the unemployment pressure on college graduates prevails. This paper examines the impact of the expansion policy on the labor force absorption capacity for college graduates. The panel data of 31 provincial-level regions in China from 2002 to 2020 were applied in the study to conduct regression analyses based on fixed effect models. The outcome suggests that there exists a statistically significant positive relationship between the expanded scale of high education and the absorption capacity for labor force of college graduates. It indicates that the expansion of higher education scale itself facilitates the growth of job opportunities for college-level educated labor force. The result also illustrates that the aiding impact aforementioned shows an incessant trend of climbing up, according to analyses based on the existing data.

The COVID-19 that started at the end of 2019 has brought great changes to people’s lives. Social and economic development is at a standstill, and people’s work is facing great challenges. Among them, the hotel industry has been greatly affected. Under the COVID-19, people have many risk concerns about travel plans and travel to other cities, so hotel occupancy rates will be affected. Although the hotel will usher in a peak in tourist traffic during some special festivals and holidays, most of the flattening situation is not optimistic. As the core of the hotel, hotel employees have different changes in their working environment and their own state. This article focuses on hotel employees under the COVID-19 and conducts research on the emotional state that affects hotel employees. This article organizes and studies the influencing factors from three aspects: cognitive outcome, emotional outcome and behavioral outcome. The COVID-19 has had different effects on the job satisfaction, job performance, and work enthusiasm of hotel employees.

The cosmetics industry is keen to choose celebrities to endorse their products. On the one hand, the high popularity of celebrities can sufficiently increase the exposure of products. On the other hand, the personal charisma of celebrities can stimulate many consumers’ desires to buy. Now, the number of beauty brands in China is starting to increase. So many Chinese cosmetics products started to use celebrities to endorse beauty products. This paper aimed to investigate how celebrity endorsement influences customer purchase behavior in the Chinese cosmetics industry. This article evaluated the celebrity endorsement theory to provide basic answers to the above questions. To more thoroughly examine the internal and external strengths, weaknesses, opportunities, and threats of the impact of celebrities on beauty goods, a qualitative SWOT analysis was also used. Thus, the marketers could choose celebrities more correctly to endorse beauty products which affect Chinese consumers’ awareness and purchase behavior of beauty products.

With the deepening of economic globalization, international economic and trade exchanges have become more and more frequent, and the most important way to carry out trade exchanges has just been negotiated. Cultural differences are a factor that must be considered for successful international business negotiations, so it is necessary to understand the cultures of various countries in international business negotiations. The article analyzes how cultural factors affect negotiation mindset, negotiation pattern, negotiation style and negotiation structure, and lists more representative negotiation styles. As a result, the effect of culture should be taken into consideration during international commercial negotiations. Successful negotiations can only be accomplished by genuinely comprehending cultural differences, respecting cultural differences, and looking for common ground while reserving distinctions.

The development of the internet, with half of the world now using social media, and the emergence of digital marketing has compelled the traditional fashion industry to reform. At the same time, Covid-19 has largely accelerated the pace of change in the traditional fashion industry due to sudden external factors that have limited the experience and purchases people can make in physical shops. This paper discusses the current problems confronting the traditional fashion industry and how digital marketing can be used to combat them. In the meantime, companies can undertake to enhance and improve the relevant campaigns and services through comparison with the standard values of the market.

The abstract should summarize the contents of the paper in short terms, i.e. Since the twenty-first century, the rise of new media, for hundreds of years has been to newspapers, broadcasting, and other ways to obtain information for consumers, such a change span is undoubtedly very huge. This paper aims to explore the impact of the rise of new media on consumers and the reasons behind it. This paper will take the travel information transmission mechanism represented by new media as an example to illustrate the impact of this mechanism on consumers.

Since 2017, the trend of Intellectual Property (IP) co-branding collaboration has become popular in China, meaning that different brands join forces to create new products and give them new brand meaning. Businesses employ brand licensing and international co-branding to fast expand the market and draw clients. MINISO, a listed company in the Chinese retail market, has taken advantage of this trend wisely and become a winner in the IP co-branding market. The aim of this paper was to investigate whether and how the IP marketing strategy implemented by MINISO has had an impact on consumer purchase intentions. This paper used the 4Ps of Marketing Mix and SWOT analysis to conduct a validated factor analysis to examine the relationship between the IP marketing strategies implemented by MINISO and consumer purchase intentions. The research concluded that MINISO's use of IP marketing tactics has influenced consumer purchase intentions and positively impacted MINISO's annual sales and company size. Therefore, the IP marketing strategy adopted by MINISO, which adapts its marketing approach to market trends, is conducive to increasing consumers’ purchase intentions. The paper also made several targeted recommendations based on the results of this study.

In most developed Chinese cities, due to excessive heat, commuters can suffer from problems related to perspiration and body odour after commuting. Due to the functional features, sustainable attires show effectiveness in sweat absorption, UV protection, and body odour control, which helps to solve these problems. In this research, we intend to study the relationship between the frequency of problem exposure and commuters’ purchase intention and willingness to pay a premium price for sustainable fashion. A questionnaire is used to gather information from commuters and the data collected is analyzed with linear regression. After analyzing the data collected, we find that the frequency of commuters’ problem exposure has a positive and significant impact on their purchase decision, while this influences commuters’ price premium negatively and significantly. Overall, Chinese commuters show great interest in a sustainable fashion that solves their problems and are willing to pay a significant premium price.

China's economy and stock market face great uncertainty amid the COVID-19 pandemic. There is a different relationship between China's stock market and the GDP growth rate during the two epidemic periods. In this paper, CSI 300 Index was used as the sample by comparative analysis method to collect data from the National Bureau of Statistics and The China Securities Index. This paper aims to analyze the relationship between GDP growth rate and CSI 300 Index during the two epidemic periods. The analysis results indicate that GDP growth rate and CSI 300 change in the same direction during 2020, while CSI 300 Index and GDP growth rate change in the opposite direction during 2022. The exceptional performance of the CSI 300 Index may be due to the synergies of the Russia-Ukraine conflict, the Fed’s interest hike expectations, and the recession in China’s real estate sector. The conclusions of this paper may inspire a new relationship between China’s GDP growth rate and the stock market.

Under the background of economic and financial liberalization, integration and globalization, it is of great theoretical and practical significance to study the current situation and problems of Chinese banks. Based on the development history and current situation of China's banks, this paper analyzes the current supervision and summarizes the problems. Finally, the paper puts forward effective countermeasures to improve the security and efficiency of China’s banking system.

The research progress of etching technology is closely related to modern processing technology and is inseparable from people’s lives. In recent decades, with economic development and social progress, especially the increasing demand in the semiconductor industry, etching has become more and more widely used, and etching technology has almost reached unprecedented development. This article starts from the angle of principle, process and influencing factors, and introduces two etching methods, RIE and DRIE. Two applications are listed, namely black silicon preparation and a device in MEMS fabrications. The study found that compared with other etching technologies, these two technologies have advantages such as reducing loss and improving yield respectively. However, as the size of the substrate continues to increase and the size of the device structure continues to shrink, high etching speed and high uniformity will become the key direction of the development of microfabrication technology, and the improvement of process and technology will inevitably become a future issue.

Climate change is a global problem, with some places able to carry out abatement at much more cost-effective rates. Thus far international attempts to create a mechanism that would utilize this fact to incentivize abatement activities have seen limited success, with the collapse of carbon prices 10 years ago leaving many projects underfunded. This paper attempts to develop the foundations of an international mechanism that would incentivize and fund countries in abatement projects. This mechanism is based off of a reverse version of a first-price sealed bid auction and this paper briefly analyzes, mathematically, an equilibrium strategy under such conditions. This paper further goes on to discuss the steps that must be taken and potential weaknesses that ought to be guarded against in such a mechanism.

In the current world economy, plastic material has been widely used in the packaging industry, agriculture, industry, and other fields, but because the traditional waste plastic products have not been reasonably recycled, the phenomenon of “white pollution” is becoming more and more serious. Therefore, various governments around the world have issued different degrees and different methods of plastic restrictions to solve the environmental pollution caused by disposable plastics and promote the sustainable development of the green economy. China issued its first restrictions on single-use plastic bags in 2008, and in 2021 issued the strictest plastic ban to date. In the process of policy change, the paper industry and the plastics and chemical industry have put forward their alternative plastic solutions, through degradable materials to meet consumer demand for plastic products. Because the paper products made of plant fiber are similar to the products made of PLA degradable plastics in function, the market competition between the two industries is inevitable. The literature review part of this paper will analyze in detail the industry transformation and the possible opportunities and challenges brought about by the policy changes of China and other countries to limit plastic bags. Part of the text will first analyze the paper industry and plastic industry operating status quo and reflect the impact of the “plastic limit order” on the two industries and business changes. After that, the paper straw, biodegradable mulching film, and takeout packaging will be analyzed in terms of their replacement status, advantages and disadvantages, and r&d status, and the long-term and short-term prospects of plastic substitute products will be discussed.

With China’s rapid economic development and cultural diversity and tolerance, the consumption habits of residents have been influenced accordingly. In terms of clothing consumption, consumers are beginning to pursue personalized and alternative designs for clothing, and China's original design clothing brands are gradually developing. As one of the original clothing brands, Jiangnanbuyi children's clothing sub-brand has been questioned and resisted by consumers due to its unique design style and concept. This study aimed to explore what factors affect purchase intention in marketing original children's clothing brands need to be noted. This paper applied Marketing Mix Theory and revied the important results of the 4Ps on consumer. Later a qualitative analysis, and SWOT analysis is used to discussed on the case of Jiangnanbuyi. The research concluded that product designs that were too innovative and ignore consumers’ needs would reduce consumers’ willingness to buy. Thus, when companies innovate their product design concepts and marketing programs, they need to align with consumers’ perceptions and values.

As the initial part of the allocation, the vaccination appointment system plays a key role in the allocation of medical resources. Japan’s current vaccination appointment system is based on a “first-come, first-serve” priority criterion, which is unfair to some residents, such as elderly people living alone or residents who do not know how to use the internet. The current system puts too much anxiety on people. They are always worried that the chances of getting a vaccine appointment will be taken by others who act earlier. As a result, people hoping to get vaccinated are either constantly calling or waiting for a response from their computers and smartphones. This has finally led to system congestion. This work provides a more reasonable priority criterion and redesigns a “three rounds” system that can effectively avoid the problems of the current system. The reformed system enables a more equitable and efficient distribution of vaccine appointment system.

Widespread COVID-19 has brought obvious loss for tourism. Accurate tour-ism forecasting is necessary for future tourism planning. It is tested that grey theory based technique is suitable to describe the uncertain systems. Therefore, the GM (1, 1) model whose background parameters are optimized through the Harmony Search theory is adopted to predict tourism for Canada and the US. The obvious advantage of GM (1, 1) is the ability to handle a small sample with less information. For the original GM (1, 1), the back-ground parameter value is usually chosen a fixed value 0.5, the presented model in our work prefers the adaptive vector α with the aim to improve the forecasting accuracy. And the presented HS optimization GM (1, 1) model is applied for the tourism prediction for Canada and the US. The experimental results are satisfactory, which could also indicate the effect of COVID-19 on tourism to a certain degree.

The purpose of this study was to determine whether the f-score and the Beneish M-model could detect financial fraud and corporate failure in US-listed companies. Financial information on the selected companies was collected from the SEC database for five consecutive years. Based on the analysis, the researcher concluded that the Beneish M-model was largely able to detect irregularities in the financial statements, but the f-score was not as effective as M-score.

As the society develops and the economy thrives, there are inevitably some consequences behind the pulchritude of a gorgeous figure—environmental stress. Consumers are embracing the economic modality of linear consumption model and value mindsets of consumerism that neglect the capability for a good to be recycled, either durable or non-durable, especially within relatively impoverished regions such as the African continent where education regarding environmental protection is lacking. Currently, Africa is overflowing with clothing due to consumption or charity, and for most of the clothes, they end up in the landfills, leaving a voluminous carbon footprint behind. Thus, people are endeavoring to make a difference by transforming the conventional linear textile economic modality into a circular textile industry. This essay aims to investigate, inform, and evaluate the value creation process of circular textile industries in Africa and the premises in achieving this goal.

This paper firstly reveals the importance of endowment in the development of universities and higher education, and then through comparing the endowment of Chinese universities with American universities in terms of the size, investment return rate, spending and so on concludes that the performance of endowment management in Chinese universities is comparable with US public universities but both of them are worse than US private ones. Consequently, this paper analyses the reasons behind the phenomenon and lastly make advice on the development of Chinese universities so that they can enjoy more endowment resources and adopt wiser investment strategy for the construction of university and for the development of higher education.

The affiliation damage brought by 2008 global financial crisis influences un-countable people’s life, which could be attributed into the conflict between neoliberalism and financialization development. It is valuable to consider about which types of policy convergence were created during the crisis to provide guidance for future human beings. Therefore, this paper discussed about the policy convergences created by different countries as well as glob-ally during 2008 financial crisis, from the perspectives of worldwide, global north and global south. Globally, the majority of countries pursued tax re-duction policy. Specifically, global north countries preferred expansionary monetary polies while global south countries preferred to pursue policies for developing geopolitics and expand domestic demand.

As one of the most ecologically significant and human-related ecosystems, the coral reef ecosystem faces disturbances from human activities. As a consequence of social, economic, and technological development, those disturbances are extraordinarily obvious and impactful to the coral reefs in Sanya, China. The impacts of the four most influential human activities, leisure, land-based pollution, fishery, and industrialization, on the coral reef ecosystem in Sanya are analyzed in this paper. The human activities have either direct or indirect influences on the corals and other marine organisms by damaging the corals’ structures or hinder their physiological functions. This paper can be used as a reference to analyze impacts of human activities on corals in other areas and restrain people’s behaviors to protect and recover the coral reef ecosystem.

With the development of social economy and the continuous expansion of power grid, renewable energy generation has gradually attracted people's attention because of its unique characteristics. How to integrate renewable energy into the traditional power grid and make use of it has become a key development direction. This study takes photovoltaic power generation as the starting point and combines with battery energy storage system to optimize the power distribution of the grid. This study brings new possibilities for the integration of photovoltaic energy storage power generation system into the traditional power grid, which is of great significance to the entire power grid structure and environment. In this paper, Matlab is used as a simulation tool, method of linear programming is used to simulate and analyze the power grid connected to photovoltaic energy storage system, and the power grid management strategy is optimized from the perspective of power grid price. This study provides a new way to optimize photovoltaic energy storage system, which is of certain significance to the future development direction of using new energy.

The increasing concerns about the building industry’s impacts on the environment have necessitated the need to examine the relationship between the evolution of buildings and the environment. The article is based on secondary data that answers two research questions informing the proposed research topic: (a) stages and historical evolution of buildings and related technologies for sustainable buildings in China, and (b) how can buildings be constructed to be more environmentally friendly to support the current demand and trend for sustainable buildings? Through the research findings, different stakeholders in the building industry will understand ways to accomplish environmental sustainability goals. The research revealed that the advancement of buildings and related technologies since the ancient era has led to significant development in the building and construction industry. Consequently, this has led to the over-consumption of natural resources (clearing land and harvesting natural resources) for building purposes, increasing environmental problems. Particularly, in China, the modernism and post-modernism architectural eras have witnessed unprecedented growth in the building industry, posing increased environmental problems. However, the current and future focus of the Chinese building industry is on the evolution of building towards innovative and technological advancements that promote environmental sustainability practices.

Data-based marketing has become the direction of enterprise transformation and development, and many companies regard data-based transformation as their long-term strategic goal. In this context, the traditional education industry has also begun to develop in the direction of online education, and data-based reforms are being carried out in both teaching methods and marketing methods. This paper analyzes the relationship between data analysis and marketing through the method of literature research, and takes online education as an example to analyze the way of data marketing, so as to provide a new development direction for education.

According to the recommendations of the World Health Organization (WHO), many countries use price as a policy tool to discourage the consumption of alcohol and tobacco products. Since food prices may have crowding-out and substitution effects on tobacco and alcohol consumption, the impact of food price changes on tobacco and alcohol consumption is unpredictable. The purpose of this paper is to use China Health and Nutrition Survey (CHNS) data to accurately estimate the key factors in tobacco and alcohol product consumption decisions and consumption levels. In addition to the prices of eight major categories of food, this paper identifies several social demographic and economic factors associated with the overuse of these products in the country The OLS regression results in this paper show that the impact of different food prices on residents’ tobacco and alcohol consumption is inconsistent. Among them, the food price has the greatest influence on beer consumption and the least influence on liquor consumption. This may be because alcohol has the strongest social attributes and beer the weakest. In addition, the effects of the same food on tobacco and alcohol are also inconsistent. This paper concludes that this may be related to the geographical distribution of people’s research preferences.

With the development of the global economy, more and more multinational companies appear, creating a complex and substantial global talent market for the global market. Although the increased scope and diversity of the talent market have boosted the company’s growth potential, due to geographic and cultural differences and today’s ambiguity in talent management, there are still many dilemmas in the talent management aspect of companies that need to be resolved. This paper mainly analyzes global talent management’s opportunities and challenges in these environmental changes. Through this exploration, it can be concluded that most of the changes are both opportunities and challenges for talent management. For example, personnel mobility brings more choices to recruiting but is a threat to talent retention. The benefits of expatriate business for talent development also improve employee satisfaction to a certain extent and reduce employee satisfaction promotion space.

There are quite a few people consider it morally unacceptable to put enslaved people or human organs such as kidneys and wombs on the open market. These are all examples of repugnant transactions that a third party wants to prevent regarding the concept of moral economy. Most governments have taken some actions to deal with this repulsion. This paper illustrates the normative nature of a repugnant market and its possible implications from the perspectives of governments and the public by listing different examples in the real world. The factors affecting citizens’ acceptance of the repugnant market can be concluded as governments’ attitudes, cultural environment, and individual income. Moreover, there are some trade-offs between the unintended consequences resulting from the law and the reduction of the market size.

As the COVID-19 pandemic has become a troublesome global issue these past few years, the worsening of global food security has been a vital challenge to be solved. This study investigates if there is a positive or negative relationship between a country’s GDP per capita before COVID-19 and the change in estimated food insecurity rate before and after COVID-19, and between a country’s confirmed COVID-19 rate and the change in estimated food insecurity rate. In the study, the author acquired three open data sources online, created box and whisker plots and scatterplots to visualize the distributions of variables and linear relationships between the independent variables and the dependent variable, and used significance tests to evaluate the significance of the linear models. The result shows no significant negative linear relationship between a country’s GDP per capita and the change in estimated food insecurity rate and no significant positive linear relationship between a country’s confirmed COVID-19 rate and the change in estimated food insecurity rate.

COVID-19 has undoubtedly had a huge impact on all walks of life, especially the tertiary industry represented by the service industry. In this industry, the sports industry is undoubtedly the most important part. Therefore, in the epidemic, most sports clubs have been hit hard during the epidemic, especially in Spain. This paper will focus on the impact of one of the largest sports clubs, FC Barcelona, during the epidemic, analyzing the impact of the epidemic on this type of international club by investigating both sporting and economic aspects, showing the sporting results and economic reports of FC Barcelona for the 2019–2020 and 2020–2021 seasons, and using programming software to derive the distribution of changes. Through the analysis of these data, the article concludes that the lack of spectators led to the poor performance of the team at home and also caused the team to lack sufficient ticket revenue. The combination of these two points led to the team’s economic problems, so the main players had to be sold at low prices, which in turn made the team’s performance deteriorate, and it has also led to a significant reduction in the team’s intangible assets.

With the development of science and technology and affected by the epidemic, online shopping has gradually become popular. Therefore, Taobao and Amazon, two online shopping platforms with a great reputation in North America and China, were selected to compare their business models. In this paper, the paper methods used are comparative methods and second data. What will be involved in the full text is the analysis of the entire e-commerce industry, comparing the similarities and differences between Taobao and Amazon in their respective business models. Based on Taobao and Amazon’s respective business models, this paper aims to explore the two companies’ problems in their business models and provide some feasible solutions to these problems. The highlight of this article lies in the analysis and prediction of Taobao and Amazon’s corporate culture and some data to help the development of online shopping platforms. It is concluded that a few scholars have researched innovation and corporate culture, so they have more innovations in business models, so Taobao and Amazon can develop better.

Small and medium-sized enterprises (SMEs) counted the majority of economic entities, and human resource management (HRM) has continuously been proved to be one of the essential corporate strategies for hundreds of years. Interestingly, they don’t seem to integrate tightly. The possible explanations might be the objective resource shortage and subjective unwillingness. This paper provides a systematic analysis of the subjective and objective reasons for SMEs’ lack of attention to HRM, as well as the potential benefits of strategic HRM, and offers corresponding recommendations. The paper argues that SMEs should incorporate the management concept and practices of strategic HRM into their own organizational management systems. Also, since SMEs may have difficulty in overcoming relatively poor social networks, it is suggested that governments and human resource agencies can help establish links between SMEs and strategic human resource specialists.

In China’s capital market, the investment actions of strategic investors have attracted people’s attention and research. However, the information and data of these studies are too scattered, which has brought certain difficulties for people to study the development of strategic investment in recent years. This study adopted China’s top ten strategic investors to analyze their investment actions, and summarizes and interprets the investment issues to explore the logic of Chinese strategic investment institutions. It believes that the current corporate services, cultural and entertainment sectors are the popular targets that strategic investors prefer. At the same time, strategic investors will also select investment projects based on the ecology of commerce. Most strategic investors prefer to select the cases within millions to tens of millions. The companies at the financing stage of round C are more likely to become their investment targets, which raise funds replenish liquidity and improve competitiveness. Meanwhile, through cooperation with financial institutions, strategic investors have made up for their own disadvantages in the capabilities of experience and provided a basic guarantee for operation performance of invested enterprises. This paper believes that strategic investment promotes the prosperity of the market, but in the future, as strategic investors grow, it should be concerned that their business activities may receive stricter supervision from government to avoid monopolistic behavior.

This research article introduced two important models in analyzing financial fraud, one is the M-Score model and the other is the F-Score model. At the beginning of this article, the introduction of these two models have been presented in details. In the following parts, by using a series of samples, including the big companies like Luck in coffee and EDU, the advantages and the limitations of these two methods will be totally presented to readers. In this way, this article will help the readers to understand the range of application of M-Score and F-Score models. Besides, this article also presented the complementation relationship between M-Score model and F-Score model. By presenting this relationship, the readers could better understand why these two methods are often used together. All the content mentioned above were expressed by words and tables, making them much easier to be understand by all the readers.

The kidney transplant community is striving to optimise the use of grafts and mitigate the unfairness in access to transplantations in the context of the acute shortage of kidneys, highlighting the significance of the way that kidneys are allocated. In current practice, cadaveric kidneys are allocated through Kidney Allocation System (KAS), while kidney exchanges occur in Kidney Paired Donation (KPD) programs. This article proposes a kidney matching system aimed at balancing equity and utility considerations. The matching mechanism is designed based on Gale’s Top Trading Cycles (TTC) algorithm and includes a series of marking schemes for utility and equity purposes. Meanwhile, efforts are made to enlarge the kidney pool by integrating KAS and KPD and increasing the large-scale applicability of the system. This article provides a possible system design for the kidney allocation problem.

Background: People aged 65 and up have a wide range of sleep issues. Pharmacological interventions often are associated with side effects and low adherence. Physical activity (PA) is a non-pharmacological intervention that has been shown to be effective. Objective: The goal of this study was to see if there was a link between physical activity and sleep characteristics in adults aged 65 and up. Methods: Sleep characteristics and physical activity intensity (non, moderate, vigorous) data from NHANES 2017 to 2018 were analyzed. Participants included in the analysis were aged ≥ 65 years and had completed data from the NHANES sleep disorder questionnaire. Logistic regression was conducted with moderate and vigorous intensities as the exposure and sleep duration, snore frequency, daytime dysfunction, and trouble sleeping as the outcome and included adjustment for confounders. Results: Moderate and vigorous-intensity physical workouts are significantly connected with longer sleep duration as compared to the non-exercise group. (66.9% vs. 79.3%, p < 0.001; 66.9% vs. 77.9%, p < 0.001). However, vigorous exercise is associated with increasing snore frequency (60.6% vs. 68.8%, p = 0.02). Logistic regression showed moderate exercise (OR = 1.8, 95% CI: 1.36 to 2.40), and vigorous exercise (OR = 1.56, 95% CI: 1.13 to 2.18) have significant impact on recommended sleep duration. Conclusions: Our study shows that the elderly who kept moderate to vigorous PA habits are more likely to meet the recommended sleep duration, which is beneficial for their cognition.

Since 2019, covid-19 disease has caused huge disaster in terms of public health, social economy, globalization etc. Inequality between metro regions and non-metro regions have aggravated the negative impact of covid-19. Our study take data of US counties up to 5.12, 2022 nationwide as example to deeper dig into the rural–urban disparity in covid-19 incidence. Based on previous research, we mainly take 6 dimensional factors into consideration: healthcare source, vaccination source, population age structure, racial structure, public attitude toward vaccination and Social Vulnerability Index. Firstly, we have visualized the covid-19 cases by man and explore the metro and non-metro difference of 18 variables using mean values difference test (u test). All 18 variables as well as covid-19 cases has reached significance difference level (u value larger than u(0.05) = 1.96). Then, we apply multiple linear regression model to explore the relation between the 6-dimensional factors and covid-19 incidence. The covid-19 cases of metro counties are more sensitive to vaccination status, public attitude toward vaccination as well as racial structure. Finally, Grey correlation analysis method was used to explore the correlation between covid-19 cases and other 5 periodic variables. The correlation coefficients of non-metro counties (0.9081 and 0.9334 for covid-19 inpatient bed utilization and covid-19 hospital admissions per 100k respectively) are higher than metro counties (0.8016 and 0.8487 for covid-19 inpatient bed utilization and covid-19 hospital admissions per 100k respectively).

Digital supply chain finance is a financial innovation product of the combination of blockchain technology and traditional supply chain finance. This paper constructs the theoretical framework of enterprise mortgage financing from banks in the supply chain network, and analyzes the economic operation principle of digital supply chain finance and its advantages and disadvantages compared with traditional supply chain finance. In order to prevent ethical risks like enterprise information manipulation and malicious fraud, the study found that when the quantity and quality of information on the supply chain reach certain levels, the enterprise-related information revealed by the blockchain's consensus mechanism will be close to the actual information. This will allow banks to offer sufficient accessibility for supply chain businesses and enough affordable financing options. Banks, on the other hand, are better suited to avoid and control risks through conventional offline due diligence when the number of chain firms is few or the quality of chain information cannot be assured. Theoretically, this paper shows that digital supply chain finance based on blockchain technology will become a more effective and inclusive financial support method in the future with the popularization of blockchain technology in the supply chain and the improvement of enterprise digitization level.

The study of financial asset allocation model has always been an important issue in investment research. This paper replicates Fama's experiment to observe the relationship between risk diversification and the number of assets in the portfolio based on the assets of the Hang Seng Index. In addition, using the Markowitz mean–variance model, this paper constructs a minimum variance portfolio, a maximum return portfolio with a certain risk and a maximum Sharpe index portfolio based on monthly time series data of six stocks selected from six representative industries in Hong Kong stock market. It is found that based on historical data, communications and energy were the best-performing sectors in the Hong Kong stock market.

Portfolio optimization is increasingly vital in current financial industry. Portfolio construction can decrease the unsystematic risk as the number of the stocks in portfolio increase. It can ensure investors to have a high expected return in a low standard deviation. This paper aims to analyze the efficient frontier of portfolio in 3 investment conditions. They are investing without short selling and risk-free asset added, with short selling and the last condition is investing with short selling and risk-free asset added. By replication of Fama experiment, the number of stocks to construct an investment portfolio should reasonably be 3 in order to decrease the standard deviation. The results show that, when investing with only short selling, investors can get a highest-Sharpe portfolio than other two conditions; when investing with both short selling and risk-free asset added, investors can get highest-return portfolio than other two conditions; when investing without short selling and risk free asset, the portfolio of the lowest standard deviation is the same as the one when investing with only short selling.

With the development of China's tourism industry, the luxury hotel industry as a high-end service industry has also developed rapidly around the world. The luxury hotel has won the favor of the majority of successful business people through professional and high-standard services. But so far, few scholars have studied the marketing strategies of luxury hotels. This article explores how to exploit marketing mix to reach more consumers. This paper analyzed and researched the marketing strategy of the luxury hotel, Four Seasons Hotel, through the 4P theory. The marketing strategies of luxury hotels were explored and discussed through SWOT analysis. Ultimately it was concluded that price, place, promotion and product all influence consumer behavior. Finally, this paper put forward improvement measures for four seasons hotel. It included adhering to innovation, emphasizing brand marketing, introducing green marketing, strengthening service marketing and the improvement of its system, strengthening network marketing, expanding new marketing channels and other methods to attract more consumers.

Business negotiation is not only the exchange and cooperation based on the economic interests of the negotiating parties but also the collision and communication between different cultures. With the development of globalization, more and more enterprises are conducting business with oversea partners, where negotiation plays a significant role in the process of communication. International business negotiation is affected by many factors such as politics, economy, and culture of their respective countries and nations, among which cultural factors are the most difficult to grasp. If mishandled, unnecessary misapprehensions may be caused as barriers in the way to cooperation. Therefore, by summarizing the aspect where different negotiation styles may occur, this paper provides a framework of how seven cultural factors may affect negotiation on an empirical basis as well as suggestions and strategies for negotiators to adopt. As a result, the cultural reasons behind the different behaviors can make negotiators with different cultural backgrounds understand each other, thus paving the road to successful cooperation.

Solvay process is the most important production method of manufacturing Soda at present. However, few studies are available on the calculation method and statistical caliber of carbon emissions in Solvay alkaline process. At present, there is no unified index for carbon emission management accounting all over the world. This paper analyzes the calculation method of carbon emission in the Soda production process of Solvay alkaline process based on relevant literature and guidance documents. With one production case taken as an example, the carbon emission per ton of soda is calculated.