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01-12-2009 | Original Empirical Research | Issue 4/2009 Open Access

Journal of the Academy of Marketing Science 4/2009

Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams

Journal:
Journal of the Academy of Marketing Science > Issue 4/2009
Authors:
Ko de Ruyter, Ad de Jong, Martin Wetzels

Abstract

The authors examine antecedents and consequences of environmental stewardship in frontline business-to-business teams. On the basis of data from members of 34 teams organized into regional networks, they demonstrate the differential impact of team environmental stewardship on customer satisfaction ratings and sales. Furthermore, the results reveal lagged individual-level effects of autonomy and supervisory support on environmental stewardship, as well as lagged group-level effects of past performance. Finally, dispersion models of team stewardship differentially moderate antecedent–stewardship relationships. Whereas within-team consensus strengthens the impact of past satisfaction ratings on subsequent stewardship, between-team consensus weakens the negative impact of past sales.
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