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Published in:
What Is Branding? Read chapter Read first chapter

1992 | OriginalPaper | Chapter

Creative Execution

Author : Mervyn Kurlansky

Published in: Branding: A Key Marketing Tool

Publisher: Palgrave Macmillan UK

Included in: Professional Book Archive

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Detailed knowledge of a brand’s development and pure creativity both play distinct yet interrelated roles in the designer’s formulation of the brand’s image. Knowledge is essential in understanding the multiplicity of factors that affect the brand’s success and allows for the proper analysis that leads to the appropriate creative constraints. Creativity is naturally required to imbue the brand with a unique image which is appropriate and appealing.

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Metadata
Title
Creative Execution
Author
Mervyn Kurlansky
Copyright Year
1992
Publisher
Palgrave Macmillan UK
Book
Branding: A Key Marketing Tool

Print ISBN: 978-1-349-12630-9

Electronic ISBN: 978-1-349-12628-6

Copyright Year: 1992

DOI
https://doi.org/10.1007/978-1-349-12628-6_9