1992 | OriginalPaper | Buchkapitel
Creative Execution
verfasst von : Mervyn Kurlansky
Erschienen in: Branding: A Key Marketing Tool
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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Detailed knowledge of a brand’s development and pure creativity both play distinct yet interrelated roles in the designer’s formulation of the brand’s image. Knowledge is essential in understanding the multiplicity of factors that affect the brand’s success and allows for the proper analysis that leads to the appropriate creative constraints. Creativity is naturally required to imbue the brand with a unique image which is appropriate and appealing.