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8. Customer Centricity Maturity Check und Messmodelle

  • 2021
  • OriginalPaper
  • Chapter
Published in:
Author
Jörg Staudacher
Published in
Kundenorientierung
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

In den einzelnen Kapiteln sind unterschiedliche Messmodelle vorgestellt worden. In diesem Kapitel stelle ich die jeweiligen Befragungsansätze vor. Ziel ist, dass vor allem Kundenbefragungen stärker auf validen Messmodellen aufgebaut werden, anstelle von willkürlichen Eigenkreationen. Du kannst die Beurteilung der Kundenorientierung deiner Organisation unter https://customersx.ch/ccc vornehmen.

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previous chapter Verbesserung der Kundenorientierung
Title
Customer Centricity Maturity Check und Messmodelle
Author
Jörg Staudacher
Copyright Year
2021
Book
Kundenorientierung

Print ISBN: 978-3-658-20175-3

Electronic ISBN: 978-3-658-20176-0

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-658-20176-0_8
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