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7. Verbesserung der Kundenorientierung

  • 2021
  • OriginalPaper
  • Chapter
Published in:
Author
Jörg Staudacher
Published in
Kundenorientierung
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Abschliessend soll ein Prozess zur Verbesserung der Kundenorientierung einer Organisation vorgestellt werden. Dabei wird auf die einzelnen Dimensionen dieses Buches eingegangen. Die Artefakte Playbook und Roadmap wird ein besonderer Stellenwert für die erfolgreiche Transformation beigemessen. Darüber hinaus werden Empfehlungen für unterschiedliche Organisationstypen abgegeben.

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previous chapter Dimension 4: Customer Management
next chapter Customer Centricity Maturity Check und Messmodelle
Title
Verbesserung der Kundenorientierung
Author
Jörg Staudacher
Copyright Year
2021
Book
Kundenorientierung

Print ISBN: 978-3-658-20175-3

Electronic ISBN: 978-3-658-20176-0

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-658-20176-0_7
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