2014 | OriginalPaper | Chapter
Customer-Relationship-Management im Energiemarkt
CRM in Commodity-Industrien am Beispiel eines Energiedienstleisters
Authors : Dipl.-Ing. Lutz Lohse, MBA, Dipl.-Kffr. Manuela Künzel, MBA
Published in: Commodity Marketing
Publisher: Springer Fachmedien Wiesbaden
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