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Aligning Business Strategies and Analytics: Bridging Between Theory and Practice Read chapter Read first chapter

2019 | OriginalPaper | Chapter

10. Delivering Internal Business Intelligence Services: How Different Strategies Allow Companies to Succeed by Failing Fast

Author : Rubén A. Mendoza

Published in: Aligning Business Strategies and Analytics

Publisher: Springer International Publishing

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Abstract

This chapter reviews opportunities and issues propelling and limiting the success of business intelligence and analytics services for a company’s internal use. We describe three strategies for providing these services internally (on-premises, cloud, and hybrid) and explore issues of importance in the shaping of current demand and of future offerings by web-based providers. It also discusses opportunities for the development of academic curricula to offer better training to graduate and improve recruiting outcomes for organizations and for the development of more relevant academic research to address topics of current and strategic importance to the firm.

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previous chapter HR Analytics: Human Capital Return on Investment, Productivity, and Profit Sensitivity: A Case of Courtyard Marriott Newark at the University of Delaware
next chapter Aligning Analytics with Marketing Strategy: Using Analytics to Drive Marketing Strategy with New Media Applications
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Metadata
Title
Delivering Internal Business Intelligence Services: How Different Strategies Allow Companies to Succeed by Failing Fast
Author
Rubén A. Mendoza
Copyright Year
2019
Book
Aligning Business Strategies and Analytics

Print ISBN: 978-3-319-93298-9

Electronic ISBN: 978-3-319-93299-6

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-319-93299-6_10

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