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Erschienen in:
Aligning Business Strategies and Analytics: Bridging Between Theory and Practice Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

10. Delivering Internal Business Intelligence Services: How Different Strategies Allow Companies to Succeed by Failing Fast

verfasst von : Rubén A. Mendoza

Erschienen in: Aligning Business Strategies and Analytics

Verlag: Springer International Publishing

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Abstract

This chapter reviews opportunities and issues propelling and limiting the success of business intelligence and analytics services for a company’s internal use. We describe three strategies for providing these services internally (on-premises, cloud, and hybrid) and explore issues of importance in the shaping of current demand and of future offerings by web-based providers. It also discusses opportunities for the development of academic curricula to offer better training to graduate and improve recruiting outcomes for organizations and for the development of more relevant academic research to address topics of current and strategic importance to the firm.

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Vorheriges Kapitel HR Analytics: Human Capital Return on Investment, Productivity, and Profit Sensitivity: A Case of Courtyard Marriott Newark at the University of Delaware
Nächstes Kapitel Aligning Analytics with Marketing Strategy: Using Analytics to Drive Marketing Strategy with New Media Applications
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Metadaten
Titel
Delivering Internal Business Intelligence Services: How Different Strategies Allow Companies to Succeed by Failing Fast
verfasst von
Rubén A. Mendoza
Copyright-Jahr
2019
Buch
Aligning Business Strategies and Analytics

Print ISBN: 978-3-319-93298-9

Electronic ISBN: 978-3-319-93299-6

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-319-93299-6_10

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