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2020 | OriginalPaper | Chapter

12. Design of Business Models

Author : Bernd W. Wirtz

Published in: Business Model Management

Publisher: Springer International Publishing

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Abstract

The design of business models has a substantial effect on the development and success of a company (Zott and Amit 2010). In this context, different management processes can be identified in literature, and two fundamental tendencies of design can be distinguished. On the one hand, the design of business models is observed in the context of a specific formation of a company focusing on the planning process in particular. On the other hand, the (re-)design of an existing business model is examined in the context of an existing company. The (re-)design of existing business models is explained in detail in Chap. 6 (Adjustment and Modification of Business Models). Therefore, this section focuses on the design of new business models.

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previous chapter Types of Business Model Management
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Footnotes
1
See also for the following chapter Wirtz (2010a, 2018a, 2019a).
 
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Metadata
Title
Design of Business Models
Author
Bernd W. Wirtz
Copyright Year
2020
Publisher
Springer International Publishing
Book
Business Model Management

Print ISBN: 978-3-030-48016-5

Electronic ISBN: 978-3-030-48017-2

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-48017-2_12