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2010 | OriginalPaper | Chapter

4. Development of Constructs and Related Hypotheses

Author : Dr. Christine Falkenreck

Published in: Reputation Transfer to Enter New B-to-B Markets

Publisher: Physica-Verlag HD

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Abstract

This chapter first gives a short overview of the C-OAR-SE procedure for scale development, followed by a detailed introduction of formative versus reflective measurement models as well as moderating and mediating effects. The requirements of the Bonferroni-Holm’s test are discussed, the development of constructs and related research questions are presented. The structural model of reputation and reputation transfer is introduced. Finally, to find answers on the research questions related to the structural model and the constructs, this chapter gives an overview of the hypotheses developed

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previous chapter Perspectives on Corporate Reputation and Reputation Transfer
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Metadata
Title
Development of Constructs and Related Hypotheses
Author
Dr. Christine Falkenreck
Copyright Year
2010
Publisher
Physica-Verlag HD
Book
Reputation Transfer to Enter New B-to-B Markets

Print ISBN: 978-3-7908-2356-1

Electronic ISBN: 978-3-7908-2357-8

Copyright Year: 2010

DOI
https://doi.org/10.1007/978-3-7908-2357-8_4