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Erschienen in:
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2010 | OriginalPaper | Buchkapitel

4. Development of Constructs and Related Hypotheses

verfasst von : Dr. Christine Falkenreck

Erschienen in: Reputation Transfer to Enter New B-to-B Markets

Verlag: Physica-Verlag HD

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Abstract

This chapter first gives a short overview of the C-OAR-SE procedure for scale development, followed by a detailed introduction of formative versus reflective measurement models as well as moderating and mediating effects. The requirements of the Bonferroni-Holm’s test are discussed, the development of constructs and related research questions are presented. The structural model of reputation and reputation transfer is introduced. Finally, to find answers on the research questions related to the structural model and the constructs, this chapter gives an overview of the hypotheses developed

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Vorheriges Kapitel Perspectives on Corporate Reputation and Reputation Transfer
Nächstes Kapitel Empirical Survey
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Metadaten
Titel
Development of Constructs and Related Hypotheses
verfasst von
Dr. Christine Falkenreck
Copyright-Jahr
2010
Verlag
Physica-Verlag HD
Buch
Reputation Transfer to Enter New B-to-B Markets

Print ISBN: 978-3-7908-2356-1

Electronic ISBN: 978-3-7908-2357-8

Copyright-Jahr: 2010

DOI
https://doi.org/10.1007/978-3-7908-2357-8_4