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Published in:
1988 | OriginalPaper | Chapter
Die Einstellungswirkung der Gesamtanzeige
Author : Gundolf Meyer-Hentschel
Published in: Erfolgreiche Anzeigen
Publisher: Gabler Verlag
Included in: Professional Book Archive
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Ein brauchbares Instrument zur Prognose der Einstellungswirkung ist das „MMA-Profil”.