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Published in:
1980 | OriginalPaper | Chapter
Forecasting
Authors : Ronald McTavish, Angus Maitland
Published in: Industrial Marketing
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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Looking into the future is certainly not a new experience for mankind, but as a discipline it is relatively new. The roots of systematic forecasting have been traced to the mid-nineteenth century when trend curves were used as an expression of population growth.1