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1980 | OriginalPaper | Buchkapitel

Forecasting

verfasst von : Ronald McTavish, Angus Maitland

Erschienen in: Industrial Marketing

Verlag: Macmillan Education UK

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Looking into the future is certainly not a new experience for mankind, but as a discipline it is relatively new. The roots of systematic forecasting have been traced to the mid-nineteenth century when trend curves were used as an expression of population growth.1

Metadaten
Titel
Forecasting
verfasst von
Ronald McTavish
Angus Maitland
Copyright-Jahr
1980
Verlag
Macmillan Education UK
DOI
https://doi.org/10.1007/978-1-349-16317-5_7