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Journal of the Academy of Marketing Science
Published in: Journal of the Academy of Marketing Science 4/2019

01-06-2019 | Editorial

Four facets of rigor

Author: Mark B. Houston

Published in: Journal of the Academy of Marketing Science | Issue 4/2019

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Excerpt

I’m honored to be joining Journal of the Academy of Marketing Science as co-editor to Editor-in-Chief John Hulland. My commitment to JAMS is certainly due to the journal’s long-running role in our discipline. However, it is also a bit personal as my first professional publication was in JAMS (Houston and Walker 1996), and, throughout my career, JAMS has been a regular target for my work. After many years on the ERB and several years as an Area Editor, it is my goal as co-editor to help maintain the positive trajectory of JAMS as it continues to strengthen in reputation and recognition, being considered a top-tier outlet at a growing number of great schools and in journal rankings. …
previous article Introducing a new JAMS co-editor
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Footnotes
1
These ideas are not solely mine. They are a product of interactions over the years with a variety of colleagues and mentors (including Shane Johnson, Neil Morgan, Rob Palmatier, Len Berry, Lisa Scheer, Hari Sridhar, Thorsten Hennig-Thurau, Don Lehmann, John Hulland, Leigh McAlister, Lance Bettencourt, Chris Moorman, Bob Leone, Mike Hutt, and many, many others). Further, these ideas are shaped by insights from numerous sessions at conferences and consortia and from extensive reading on rigor, validity, and philosophies of science, in general.
 
Literature
Houston, M. B., & Walker, B. A. (1996). Self-relevance and purchase goals: Mapping a consumer decision. Journal of the Academy of Marketing Science, 24(3), 232–245.CrossRef
Lehmann, D. R., McAlister, L., & Staelin, R. (2011). Sophistication in research in marketing. Journal of Marketing, 75(4), 155–165.CrossRef
Moorman, C., van Heerde, H. J., Page Moreau, C., & Palmatier, R. W. (2019). JM as a marketplace of ideas. Journal of Marketing, 83(1), 1–7.CrossRef
Rust, R. T. (2018). Editorial: Reflections on the review process. International Journal of Research in Marketing, 35(4), 533–535.CrossRef
Metadata
Title
Four facets of rigor
Author
Mark B. Houston
Publication date
01-06-2019
Publisher
Springer US
Published in
Journal of the Academy of Marketing Science / Issue 4/2019
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-019-00665-7

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