Ausgabe 4/2019
Inhalt (12 Artikel)
Original Empirical Research
Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
Michael R. Sciandra, J. Jeffrey Inman, Andrew T. Stephen
Original Empirical Research
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
Ina Garnefeld, Andreas Eggert, Markus Husemann-Kopetzky, Eva Böhm
Original Empirical Research
Capabilities for market-shaping: triggering and facilitating increased value creation
Suvi Nenonen, Kaj Storbacka, Charlotta Windahl
Original Empirical Research
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Malika Chaudhuri, Clay M. Voorhees, Jonathan M. Beck
Original Empirical Research
Salesperson ambidexterity in customer engagement: do customer base characteristics matter?
Son K. Lam, Thomas E. DeCarlo, Ashish Sharma
Original Empirical Research
Enhancing innovation commercialization through supervisor–sales rep fit
Sebastian Hohenberg, Christian Homburg
Original Empirical Research
Promotions as competitive reactions to recalls and their consequences
Chen Zhou, Shrihari Sridhar, Rafael Becerril-Arreola, Tony Haitao Cui, Yan Dong
Conceptual/Theoretical Paper
Driving growth of Mwallets in emerging markets: a retailer’s perspective
V. Kumar, Nandini Nim, Amalesh Sharma
Correction
Correction to: Driving growth of Mwallets in emerging markets: a retailer’s perspective
V. Kumar, Nandini Nim, Amalesh Sharma