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2. Grundlagen der Customer Experience

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Alexander Tiffert
Published in
Customer Experience Management in der Praxis
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Dieses Kapitel gibt einen komprimierten Überblick über die Grundlagen rund um den Begriff Customer Experience. Dazu werden zunächst der Hintergrund (Abschn. 2.1) sowie die Bedeutung und heutige Verwendung des Begriffs näher erläutert (Abschn. 2.2). Ebenso werden Teilbereiche benannt, aus denen sich die Customer Experience zusammensetzen kann (Abschn. 2.3). Zum Abschluss des Kapitels wird darauf eingegangen, welche Erlebnisdimensionen zu unterscheiden sind. Dahinter steht die Idee, dass sich ein Kundeneindruck auf verschiedenen Ebenen vermitteln lässt (Abschn. 2.4).

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previous chapter Einleitung
next chapter Grundlagen des Customer Experience Managements
Title
Grundlagen der Customer Experience
Author
Alexander Tiffert
Copyright Year
2019
Book
Customer Experience Management in der Praxis

Print ISBN: 978-3-658-27330-9

Electronic ISBN: 978-3-658-27331-6

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-27331-6_2