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International Review on Public and Nonprofit Marketing
Published in: International Review on Public and Nonprofit Marketing 1/2008

01-06-2008 | PhD Thesis Review

Internal marketing as a factor of success in new service development: an empirical approach

Author: María Isabel Sánchez Hernández

Published in: International Review on Public and Nonprofit Marketing | Issue 1/2008

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Abstract

This is a summary of the author’s PhD Thesis, supervised by Francisco J. Miranda and defended on December 14th, 2007 at the Department of Business Management and Sociology of the University of Extremadura (Spain). The thesis is written in Spanish and is available from the author upon request. This research work deals with the role of internal marketing orientation as a factor of success in service innovations. A conceptual model is suggested on the basis of PLS methodology.
previous article Hidden economy in the rural regions of Bulgaria
next article Political marketing in Spain: analysis of the expenses and income of the different political formations in the campaigns for elections to General Spanish Parliament

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Literature
Kohli A, Jaworski BJ (1990) Market orientation: the construct, research propositions, and managerial implications. J Marketing 54(2):1–18CrossRef
Narver JC, Slater SF (1990) The effect of a market orientation on business profitability. J Marketing 54(4):20–35CrossRef
Metadata
Title
Internal marketing as a factor of success in new service development: an empirical approach
Author
María Isabel Sánchez Hernández
Publication date
01-06-2008
Publisher
Springer-Verlag
Published in
International Review on Public and Nonprofit Marketing / Issue 1/2008
Print ISSN: 1865-1984
Electronic ISSN: 1865-1992
DOI
https://doi.org/10.1007/s12208-008-0006-5

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