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International Review on Public and Nonprofit Marketing

Issue 2/2020

Content (7 Articles)

Original Article

Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust

Susana Costa e Silva, Paulo Duarte, Joana César Machado, Carla Martins

Original Article

Entrepreneurship in nonprofit organizations: a systematic review of the literature

Rozélia Laurett, Arminda Maria Finisterra do Paço, Anabela do Rosario Leitão Dinis

Open Access Original Article

Charity flea markets – an amalgamation of product philanthropy and volunteering

Sandra Stötzer, René C. Andeßner, Sarah Scheichl

Original Article

Marketing social marketing theory to practitioners

Tatiana Levit, Magdalena Cismaru