Issue 2/2020
Content (7 Articles)
Original Article
Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
Susana Costa e Silva, Paulo Duarte, Joana César Machado, Carla Martins
Original Article
Entrepreneurship in nonprofit organizations: a systematic review of the literature
Rozélia Laurett, Arminda Maria Finisterra do Paço, Anabela do Rosario Leitão Dinis
Original Aticle
Volunteer Management of Local and National Nonprofit Organisations: an exploratory study from Turkey
Muhammet Ali Tiltay, Mahmut Sami Islek
Open Access
Original Article
Charity flea markets – an amalgamation of product philanthropy and volunteering
Sandra Stötzer, René C. Andeßner, Sarah Scheichl
Original Article
Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective
Sujo Thomas, Sonal Kureshi
Original Article
Marketing social marketing theory to practitioners
Tatiana Levit, Magdalena Cismaru