Issue 2/2022
Content (8 Articles)
Open Access
Original Article
Blood donation barriers: How does donor profile affect them?
Laura Romero-Domínguez, Josefa D. Martín-Santana, Agustín J. Sánchez-Medina, Asunción Beerli-Palacio
Original Article
Behavior as an approach to identifying target groups from a social marketing perspective
Araceli Galiano Coronil
Original Article
Examining the impact of differing guilt advertising appeals among the Generation Z cohort
Ronald Conlin, Steven Bauer
Original Article
Politics and social media: an analysis of factors anteceding voting intention
Marcelo de-Oliveira, Claudio Marcio de Almeida, Emerson Wagner Mainardes
Original Article
Segmentation of individual donors to charitable organizations
Eric Kolhede, J. Tomas Gomez-Arias
Open Access
Original Article
The social marketing paradox: challenges and opportunities for the discipline
M. Bilal Akbar, Liz Foote, Alison Lawson, Jeff French, Sameer Deshpande, Nancy R. Lee
Original Article
Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives
Shilpee A. Dasgupta, Mayank Bhatia, Upasana Singh, Arghya Ray
Original Article
How corporate social responsibility perceptions affect employees’ positive behavior in the hospitality industry: moderating role of responsible leadership
Said Id Bouichou, Lei Wang, Hafiz Muhammad Basit Feroz