Issue 2/2020
Thematic Symposium: Freedom Through Marketing: Using Marketing to Resolve Inequality, Injustice and Oppression (articles 1-6)
Content (12 Articles)
Editorial Essay
‘Freedom Through Marketing’ Is Not Doublespeak
Haseeb Shabbir, Michael R. Hyman, Dianne Dean, Stephan Dahl
Original Paper
Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach
Anaka Aiyar, Srinivas Venugopal
Original Paper
Pathways to Civic Engagement with Big Social Issues: An Integrated Approach
Dionysis Skarmeas, Constantinos N. Leonidou, Charalampos Saridakis, Giuseppe Musarra
Original Paper
Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace
Arsalan Mujahid Ghouri, Pervaiz Akhtar, Maya Vachkova, Muhammad Shahbaz, Aviral Kumar Tiwari, Dayananda Palihawadana
Original Paper
An Ethical Marketing Approach to Wicked Problems: Macromarketing for the Common Good
Thomas G. Pittz, Susan D. Steiner, Julia R. Pennington
Original Paper
Voluntary Engagement in Environmental Projects: Evidence from Environmental Violators
Gladys Lee, Xinning Xiao
Original Paper
Seeing Versus Doing: How Businesses Manage Tensions in Pursuit of Sustainability
Jay Joseph, Helen Borland, Marc Orlitzky, Adam Lindgreen
Original Paper
Leveraging “Green” Human Resource Practices to Enable Environmental and Organizational Performance: Evidence from the Qatari Oil and Gas Industry
Shatha M. Obeidat, Anas A. Al Bakri, Said Elbanna
Review Paper
Multinational Enterprise Strategies for Addressing Sustainability: the Need for Consolidation
Roger Leonard Burritt, Katherine Leanne Christ, Hussain Gulzar Rammal, Stefan Schaltegger
Open Access
Commentary
CEO Hubris and Firm Pollution: A Tricky Relationship
Maximilian H. Theissen, Hubertus H. Theissen
Book Review
Review of Evidence-Based Management: How to Make Better Organizational Decisions by Eric Barends and Denise Rousseau
John F. Hulpke, Michael P. Fronmueller