Top

International Review on Public and Nonprofit Marketing

Published in:

26-07-2016 | Original Article

“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations

Authors: Magdalena Cismaru, Kate Nimegeers

Published in: International Review on Public and Nonprofit Marketing | Issue 1/2017

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

We examine recommendations provided in campaigns against texting while driving by identifying and gathering on-line materials from the USA, Canada, Australia, and the UK. We apply factors from the Extended Parallel Process Model to evaluate these campaigns because EPPM supports that easy to follow recommendations will help drivers abstain from texting, which is vital in encouraging behavior change. Our review represents a qualitative analysis of the recommendations provided in fourteen campaigns and describes key themes, messages, and target population. In addition, our review discusses how recommendations agree with the Extended Parallel Process Model and what can be done to make them more persuasive.

previous article Influencing factors on citizen safety perception: systems and broken windows theories

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Beasley, K., & Adamsen, J. (2011). Current behaviours and attitudes towards texting while driving in Australia. http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Beasley%20Keiran%20Paper%20454.pdf. Accessed 8 Oct 2015

Campbell, M. (2012). Report: 88% use phone while driving. http://canberratimes.drive.com.au/motor-news/report-88-per-cent-use-phone-while-driving-20120321-1vip7.html. Accessed 18 March 2016

Centers for Disease Control and Prevention (CDC) (2015). Distracted driving. http://www.cdc.gov/motorvehiclesafety/distracted_driving/index.html. Accessed 8 Oct 2015.

Cismaru, M. (2014). Using the extended parallel process model to understand texting while driving and guide communication campaigns against It. Social Marketing Quarterly, 20(1), 66–82. doi:10.1177/1524500413517893.CrossRef

Cismaru, M., & Lavack, M. A. (2007a). Social marketing campaigns aimed at preventing and controlling obesity: a review and recommendations. International Review on Public and Non Profit Marketing, 4, 9–30.

Cismaru, M., & Lavack, M. A. (2007b). Tobacco warning labels and the protection motivation model: implications for Canadian tobacco control policy. Canadian Public Policy / Analyse de Politiques, 33(4), 477–486.CrossRef

Council for a Tobacco Free Ontario, Program Training and Consultation Centre, and The Health Communication Unit, University of Toronto. (2000). Fear appeals for tobacco control. http:// www. thcu.ca/infoandresources/publications/fear%20appeal s%20-%20web% 20version.pdf. Accessed 7 Sep 2007.

Floyd, D. L., Prentice-Dunn, S., & Rogers, R. W. (2000). A meta-analysis of research on protection motivation theory. Journal of Applied Social Psychology, 30, 407–429.CrossRef

Harrison, M. A. (2011). College students’ prevalence and perceptions of text messaging while driving. Accident Analysis & Prevention, 43, 1616–1520.CrossRef

International Telecommunications Union (ITU) (2015). Mobile-cellular subscriptions. http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx. Accessed 8 Oct 2015.

Janis, I. L. (1967). Effects of fear arousal on attitude change: recent developments in theory and experimental research. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 3, pp. 166–225). New York: Academic. doi:10.1016/S0065-2601(08)60344-5.

Jung, T., & Brann, M. (2014). Analyzing the extended parallel process model and health belief model constructs in texting while driving: news coverage in leading U.S. News media outlets. International Journal of Health Promotion and Education, 52(4), 210–221. doi:10.1080/14635240.2014.906967.CrossRef

Kareklas, I., & Muehling, D. D. (2014). Addressing the texting and driving epidemic: mortality salience priming effects on attitudes and behavioral intentions. The Journal of Consumer Affairs, summer. doi:10.1111/joca.12039.

Klauer, S. G., Guo, F., Simons-Morton, B. G., Ouimet, M. C., Lee, S. E., & Dingus, T. A. (2014). Distracted driving and risk of road crashes among novice and experienced drivers. New England Journal of Medicine, 370, 54–9. doi:10.1056/NEJMsa1204142.CrossRef

Lennon, R., Rentfro, R., & O’Leary, B. (2010). Social marketing and distracted driving behaviors among young adults: the effectiveness of fear appeals. Academy of Marketing Studies, 14, 95–113.

Leventhal, H. (1970). Findings and theory in the study of fear communications. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 5, pp. 119–186). New York: Academic.

Maddux, J. E., & Rogers, R. W. (1983). Protection motivation and self-efficacy: a revised theory of fear appeals and attitude change. Journal of Experimental Social Psychology, 19, 469–479.CrossRef

McBride, M., & Carter, L. (2015). “Distracted driving among teens: How can we educate and protect our youth?” Accepted for Publication in the Proceedings of the Humanitarian Technology Conference, May 12 – 14, 2015: Boston, MA. http://www.ncitec.msstate.edu/wp-content/uploads/TS-S4-P5.pdf. Accessed 8 Oct 2015

McKenzie-Mohr, D., & Smith, W. (2008). Fostering sustainable behavior. An introduction to community-based social marketing. Gabriola Island, Canada: New Society Publishers.

National Highway Traffic Safety Administration (NHTSA) (2013). New VTTI study results continue to highlight the dangers of distracted driving. http://www.vtti.vt.edu/featured/?p=193. Accessed 8 Oct 2015.

National Highway Traffic Safety Administration (NHTSA) (2015). Research: Distracted driving 2013. http://www.distraction.gov/stats-research-laws/research.html. Accessed 8 Oct 2015

Nelson, K., Cismaru, M., Cismaru, R., & Ono, T. (2011). Water management campaigns and protection motivation theory. International Review on Public and Nonprofit Marketing, 8, 163–193.CrossRef

Nemme, H. E., & White, K. M. (2010). Texting while driving: psychological influences on young people’s texting intentions and behavior. Accident Analysis and Prevention, 42, 1257–1265.CrossRef

Petroulias, T. (2011). Community attitudes to road safety: 2011 Survey report. Department of Infrastructure and Transport, Canberra.

Popova, L. (2012). The extended parallel process model: illuminating the gaps in research. Health Education & Behavior, 39, 455–473.CrossRef

Prentice-Dunn, S., & Rogers, R. (1986). Protection motivation theory and preventive health: beyond the health belief model. Health Education Research, 1, 153–161.CrossRef

Prochaska, J. O., Norcross, J. C., & DiClemente, C. C. (1994). Changing for good: a revolutionary six-stage program for overcoming bad habits and moving your life positively forward. New York: Harper Collins Publishers.

Ranjit, Y., & Millham, M.H. (2013).Watch the road, Not your phone…Wait to text: The effectiveness of the Extended Parallel Process Model on anti-texting while driving campaigns. Conference paper. National Communication Association, Washington, DC.

Roberto, A. J. (2013). Editor’s note for the extended parallel process model: Two decades later. Health Communication, 28, 1–2. doi:10.1080/10410236.2013.743748.CrossRef

Rogers, R. W. (1975). A protection motivation theory of fear appeals and attitude change. Journal of Consumer Psychology, 91, 93–114.

Rumschlag, G., Palumbo, T., Martin, A., Head, D., George, R., & Commissaris, R. L. (2015). The effects of texting on driving performance in a driving simulator: the influence of driver age. Accident Analysis and Prevention, 74, 145–149.CrossRef

Schreiner, C. (2011). Smartphone texting while driving rampant. Strategy Analytics Press Release. March 8. https://www.strategyanalytics.com/strategy-analytics/news/strategy-analytics-press-releases/strategy-analytics-press-release/2014/05/19/smartphone-texting-while-driving-rampant#.VumGU-YllqC. Accessed 13 March, 2016.

Simons-Morton, B. G., Guo, F., Klauer, S. G., Ehsani, J. P., & Pradhan, A. K. (2014). Keep your eyes on the road: young driver crash risk increases according to duration of distraction. Journal of Adolescent Health, 54, S61–S67.CrossRef

So, J. (2013). A further extension of the extended parallel process model (E-EPPM): implications of cognitive appraisal theory of emotion and dispositional coping style. Health Communication, 28, 72–83. doi:10.1080/10410236.2012.708633.CrossRef

Solomon, M., White, K., & Dahl, D. W. (2015). Consumer behaviour buying, having, being, 7th Canadian edition. Toronto: Pearson.

Strahan, E. J., White, K., Fong, G. T., Fabrigar, L. R., Zanna, M. P., & Cameron, R. (2002). Enhancing the effectiveness of tobacco package warning labels: a social psychological perspective. Tobacco Control, 11, 183–90.CrossRef

The World Bank (2016). Mobile cellular subscriptions (per 100 people). http://data.worldbank.org/indicator/IT.CEL.SETS.P2. Accessed 18 March, 2016.

Turnbull, N., & Algie, J. (2015). A qualitative analysis of young drivers’ perceptions of driver distraction social marketing interventions.World social marketing conference (pp. 1–7). Sydney: Fuse Events Ltd.

University of Michigan Transportation Research Institute (UMTRI) (2012). Research review, 43(4) http://www.umtri.umich.edu/our-results/umtri-research-review. Accessed 8 Oct 2015

Westlake, E. J., & Boyle, L. N. (2012). Perceptions of driver distraction among teenage drivers. Transportation Research Part F: Traffic Psychology and Behaviour, 15, 644–653.CrossRef

Wikipedia (2016). Texting while driving. https://en.wikipedia.org/wiki/Texting_while_driving. Accessed 18 March, 2016.

Witte, K. (1992). Putting the fear back into fear appeals: the extended parallel process model. Communication Monographs, 59, 329–349.CrossRef

Witte, K. (1998). Fear as motivator, fear as inhibitor: using the extended parallel process model to explain fear appeals successes and failures. In P. A. Andersen & L. K. Guerrero (Eds.), Handbook of communication and emotion: research, theory, applications, and contexts, xxxii (pp. 423–450). San Diego: Academic.

Witte, K. (2013). Introduction: pathways. Health Communication, 28, 3–4. doi:10.1080/10410236.2013.743783.CrossRef

Title: “Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations
Authors: Magdalena Cismaru
Kate Nimegeers
Publication date: 26-07-2016
Publisher: Springer Berlin Heidelberg
Published in: International Review on Public and Nonprofit Marketing / Issue 1/2017
Print ISSN: 1865-1984
Electronic ISSN: 1865-1992
DOI: https://doi.org/10.1007/s12208-016-0166-7

Springer Professional

Abstract

Please log in to get access to your license.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Other articles of this Issue 1/2017

Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives

Influencing factors on citizen safety perception: systems and broken windows theories

Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention

Analyzing the role of public sector marketing in improving social effectiveness: a case study from Anhui province, China

Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study

Conceptualizing social entrepreneurship: perspectives from the literature