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Marketing Review St. Gallen
Published in: Marketing Review St. Gallen 3/2012

01-06-2012 | BUSINESS MODELS

Managing in Complex Operating Environments

Authors: Dr. Martin Kupp, Jamie Anderson Anderson

Published in: Marketing Review St. Gallen | Issue 3/2012

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Excerpt

As companies are looking for growth opportunities, their focus shifts from the developed world to developing markets. A number of very special and under-researched segments in developing markets are what we collectively call complex operating environments; conflict zones, urban slums and deep rural areas. To thrive in these segments, companies have to be willing to cooperate with local partners, collaboratively develop business models and build local capabilities. …
previous article Strategien des Markteintritts in die BRIC-Staaten
next article Geschäftsmodelle in Emerging Markets – Herausforderungen, Kompatibilität, Best Practices

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Literature
Anderson, J./Kupp, M. (2008): Celtel Nigeria: Serving the Rural Poor, TiasNimbas-ESMT Case Study.
Anderson, J./Markides, C. (2007): Strategic Innovation at the Base of the Economic Pyramid, in: Sloan Management Review, 49, 1, pp. 83-88.
Anderson, J./Kupp, M./Vandermerwe, S. (2010a): Strategy: The Bottom of the Pyramid, in: Business Strategy Review, 21, 4, pp. 46-51.
Anderson, J./Markides, C/Kupp; M. (2010b): The Last Frontier: Market Creation in Conflict Zones, Deep Rural Areas, and Urban Slums, in: California Management Review, 52, 4, pp. 6-28.
de Soto, H. (2000): The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else, New York.
Karnani, A. (2006): Mirage at the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty, in: Working Paper, Stephen M. Ross School of Business at the University of Michigan.
London, T./Hart, S.L. (2004): Reinventing Strategies for Emerging Markets: Beyond the Transnational Model, in: Journal of International Business Studies, 35, 5, pp. 1-21.
Prahalad, C. K. (2005): The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Wharton School Publishing.
Prahalad, C. K./Brugman, J. (2007): Creating Businesses’ New Social Compact, in: Harvard Business Review, 85, 2, pp. 80-90.
UN-Habitat (2007): What Are Slums and Why Do They Exist?, Twenty First Session of the Governing Council, April 2007, Nairobi, Kenya.
Metadata
Title
Managing in Complex Operating Environments
Authors
Dr. Martin Kupp
Jamie Anderson Anderson
Publication date
01-06-2012
Publisher
Gabler Verlag
Published in
Marketing Review St. Gallen / Issue 3/2012
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI
https://doi.org/10.1365/s11621-012-0137-2

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