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Mitarbeiterkommunikation: Gegenstand, Bereiche und Entwicklungen Read chapter Read first chapter

2021 | OriginalPaper | Chapter

Organisationale Identifikation und Kommunikation

Authors : Rolf van Dick, Eva Bracht, Alina S. Hernandez Bark

Published in: Handbuch Mitarbeiterkommunikation

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Der Schlüssel zu erfolgreicher Kommunikation zwischen Führungsperson und Mitarbeitenden liegt darin, einen gemeinsamen Rahmen zu haben. Zunächst wird dargestellt, welchen Beitrag der Social Identity Approach zur Schaffung gemeinsamer Normen und Werte zwischen Führungsperson und Mitarbeitenden leistet, um dann empirische Arbeiten zur Relevanz der sozialen Identität für organisationale Kommunikation darzustellen. Anschließend werden Empfehlungen zur Erleichterung erfolgreicher Kommunikation durch Nutzung der sozialen Identität gegeben und auf die Relevanz der Kommunikation auf Augenhöhe und die Berücksichtigung des kollektiven Selbstkonzeptes in heutigen Führungsfragen eingegangen.

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previous chapter Unternehmensidentität als zentrale Bezugsgröße für das interne Kommunikationsmanagement
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Metadata
Title
Organisationale Identifikation und Kommunikation
Authors
Rolf van Dick
Eva Bracht
Alina S. Hernandez Bark
Copyright Year
2021
Book
Handbuch Mitarbeiterkommunikation

Print ISBN: 978-3-658-23151-4

Electronic ISBN: 978-3-658-23152-1

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-658-23152-1_6