Issue 2/2007
Content (5 Articles)
Original Paper
The dynamics and evolution of the service marketing literature: 1993–2003
Olivier Furrer, Pierre Sollberger
Original Paper
Customer interaction in environmental innovation: the case of cloth diaper laundering
Jesús Ángel del Brío, Esteban Fernández, Beatriz Junquera
Original Paper
Can economic bonus programs jeopardize service relationships?
Thorsten Hennig-Thurau, Michael Paul