Issue 2/2019
Content (9 Articles)
Theoretical article
Developing a new conceptual framework for experience and value creation
Blanca Hernández-Ortega, José L. Franco
Empirical article
The role of proactive postsales services in supplier innovativeness and customer satisfaction
Nguyen Thi Mai Trang, Nguyen Dinh Tho
Empirical article
Willingness to reciprocate in virtual health communities: the role of social capital, gratitude and indebtedness
Mercy Mpinganjira
Empirical article
Does haste always make waste? Service quantity, service quality, and incentives in speed-intensive service firms
Chanho Song, Sungha Jang, Jennifer Wiggins, Edward Nowlin
Empirical article
Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types
Eunhye Kim, Christian Fernando Libaque-Saenz, Myeong-Cheol Park
Empirical article
Test of an integrative model of travel-related social media users’ switching intentions
Taegoo Terry Kim, Osman M. Karatepe, Gyehee Lee
Empirical article
Building corporate reputation, overcoming consumer skepticism, and establishing trust: choosing the right message types and social causes in the restaurant industry
Dae-Young Kim, Sung-Bum Kim, Kathleen Jeehyae Kim
Empirical article
Effects of key value co-creation elements in the healthcare system: focusing on technology applications
DonHee Lee
Empirical article
Using voting decisions to identify shocks in the financial services industry
Juan Pineiro-Chousa, Marcos Vizcaíno-González, Samuel Ribeiro-Navarrete