Issue 4/2007
Content (4 Articles)
Original Paper
Diversity and business performance: 50 years of research
Carlos Ricardo De Abreu Dos Reis, Miguel Ángel Sastre Castillo, Salvador Roig Dobón
Original Paper
Integrating public service and marketing differentiation: an analysis of the American Express Corporation’s “Charge Against Hunger” promotion program
Richard Alan Nelson, Ali M. Kanso, Steven R. Levitt
Original Paper
Olfaction and the retail environment: examining the influence of ambient scent
Philippa Ward, Barry J. Davies, Dion Kooijman
Original Paper
Strategic supply chain choices for multi-channel Internet retailers
Richard Metters, Steve Walton