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Journal of the Academy of Marketing Science

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01-03-2008

Service-dominant logic and resource theory

Author: Eric J. Arnould

Published in: Journal of the Academy of Marketing Science | Issue 1/2008

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Taking inspiration from the importance accorded resources in the emergent-service dominant logic marketing researchers might develop a more robust marketing ecology based on existing resource theories. Researchers may begin to think of firms and their customers as deploying operant and operand resources both to co-create discursively legitimated market spaces and provide inputs for value definition and delivery within them (Vargo and Lusch 2004). Spaces ranging from the Web, to industry clusters, to trade shows, and experiential retail exemplify the former (Leigh et al. 2006; Peñaloza 2000; Spohrer et al. 2007). Service is the master category that defines that later, of which examples are legion (Arnould et al. 2006). …

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Title: Service-dominant logic and resource theory
Author: Eric J. Arnould
Publication date: 01-03-2008
Publisher: Springer US
Published in: Journal of the Academy of Marketing Science / Issue 1/2008
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-007-0072-y

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