Skip to main content
main-content
Top

Journal

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 1/2008

Issue 1/2008

Special Issue: Service-Dominant Logic: Continuing the Dialog. Guest Editors: Robert F. Lusch and Stephen L. Vargo

Table of Contents ( 15 Articles )

01-03-2008 | Conceptual/Theoretical Paper | Issue 1/2008

Service-dominant logic: continuing the evolution

Stephen L. Vargo, Robert F. Lusch

01-03-2008 | Conceptual/Theoretical Paper | Issue 1/2008

The service-dominant logic and the future of marketing

David Ballantyne, Richard J. Varey

01-03-2008 | Conceptual/Theoretical Paper | Issue 1/2008

Extending the service-dominant logic: from customer centricity to balanced centricity

Evert Gummesson

01-03-2008 | Conceptual/Theoretical Paper | Issue 1/2008

Fundamentals of service science

Paul P. Maglio, Jim Spohrer

01-03-2008 | Issue 1/2008

Service-dominant logic and resource theory

Eric J. Arnould

01-03-2008 | Conceptual/Theoretical Paper | Issue 1/2008

Why “service”?

Stephen L. Vargo, Robert F. Lusch

01-03-2008 | Conceptual/Theoretical Paper | Issue 1/2008

Marketing with integrity: ethics and the service-dominant logic for marketing

Andrew V. Abela, Patrick E. Murphy

01-03-2008 | Conceptual/Theoretical Paper | Issue 1/2008

An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic

Stefan Michel, Stephen W. Brown, Andrew S. Gallan

01-03-2008 | Conceptual/Theoretical Paper | Issue 1/2008

The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy

Sreedhar Madhavaram, Shelby D. Hunt

01-03-2008 | Conceptual/Theoretical Paper | Issue 1/2008

Managing the co-creation of value

Adrian F. Payne, Kaj Storbacka, Pennie Frow

01-03-2008 | Methodological Paper | Issue 1/2008

A descriptive model of the consumer co-production process

Michael Etgar

01-03-2008 | Original Empirical Research | Issue 1/2008

Trying to prosume: toward a theory of consumers as co-creators of value

Chunyan Xie, Richard P. Bagozzi, Sigurd V. Troye

01-03-2008 | Original Empirical Research | Issue 1/2008

The effects of customer participation in co-created service recovery

Beibei Dong, Kenneth R. Evans, Shaoming Zou

01-03-2008 | Original Empirical Research | Issue 1/2008 Open Access

Managing innovation through customer coproduced knowledge in electronic services: An exploratory study

Vera Blazevic, Annouk Lievens

01-03-2008 | Conceptual/Theoretical Paper | Issue 1/2008

Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann

Stefan Michel, Stephen L. Vargo, Robert F. Lusch

Current Publications