Issue 1/2008
Special Issue: Service-Dominant Logic: Continuing the Dialog. Guest Editors: Robert F. Lusch and Stephen L. Vargo
Content (15 Articles)
Conceptual/Theoretical Paper
Service-dominant logic: continuing the evolution
Stephen L. Vargo, Robert F. Lusch
Conceptual/Theoretical Paper
The service-dominant logic and the future of marketing
David Ballantyne, Richard J. Varey
Conceptual/Theoretical Paper
Extending the service-dominant logic: from customer centricity to balanced centricity
Evert Gummesson
Conceptual/Theoretical Paper
Marketing with integrity: ethics and the service-dominant logic for marketing
Andrew V. Abela, Patrick E. Murphy
Conceptual/Theoretical Paper
An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic
Stefan Michel, Stephen W. Brown, Andrew S. Gallan
Conceptual/Theoretical Paper
The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy
Sreedhar Madhavaram, Shelby D. Hunt
Conceptual/Theoretical Paper
Managing the co-creation of value
Adrian F. Payne, Kaj Storbacka, Pennie Frow
Original Empirical Research
Trying to prosume: toward a theory of consumers as co-creators of value
Chunyan Xie, Richard P. Bagozzi, Sigurd V. Troye
Original Empirical Research
The effects of customer participation in co-created service recovery
Beibei Dong, Kenneth R. Evans, Shaoming Zou
Open Access
Original Empirical Research
Managing innovation through customer coproduced knowledge in electronic services: An exploratory study
Vera Blazevic, Annouk Lievens
Conceptual/Theoretical Paper
Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann
Stefan Michel, Stephen L. Vargo, Robert F. Lusch