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Advances in Knowledge Management: An Overview Read chapter Read first chapter

2016 | OriginalPaper | Chapter

6. Social Media Within German Companies—An Interview-Based Analysis

Authors : Kathrin Kirchner, Daniel Stegmann

Published in: Innovations in Knowledge Management

Publisher: Springer Berlin Heidelberg

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Abstract

Social media like social networks, blogs or wikis provide new possibilities for knowledge sharing in companies. In several studies the usage of social media in companies is already discussed, but it is concentrated on knowledge exchanges with customers and business partners or on quantitative analysis. Instead, in our chapter we employ qualitative analysis to investigate how social media is used for internal knowledge sharing in companies, especially in Germany. The study found that social media is used intensively if employees can benefit from the provided content. Although an open corporate culture and management support can facilitate a wider usage of social media, having a benefit is the main driver for knowledge sharing via social media, regardless of industry, company size, employees’ age, or incentives given to employees.

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previous chapter Studying Social Software Adoption by Management Consultants: Use and Application Categories for Knowledge Management
next chapter Social Media Applications for Knowledge Exchange in Organizations
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Metadata
Title
Social Media Within German Companies—An Interview-Based Analysis
Authors
Kathrin Kirchner
Daniel Stegmann
Copyright Year
2016
Publisher
Springer Berlin Heidelberg
Book
Innovations in Knowledge Management

Print ISBN: 978-3-662-47826-4

Electronic ISBN: 978-3-662-47827-1

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-662-47827-1_6

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